Vendini Selected for Ticketing at the AT&T Pebble Beach National Pro-Am

SAN FRANCISCO, CA--(Marketwire - Dec 6, 2011) - This February thousands of spectators will be quickly and easily checked in at the PGA TOUR's 2012 AT&T Pebble Beach National Pro-Am to benefit Monterey Peninsula Foundation (MFP) using Vendini's mobile ticketing platform.

More than just a platform for purchasing, scanning and redeeming tickets onsite, Vendini has created a complete ticketing solution for MPF that includes everything from ticket purchases to social media tie-ins. Vendini will even be providing the nonprofit with the iPod Touches needed to scan tickets at the three courses where the tournament will take place. All MPF will need for onsite ticketing and event access will be its volunteers and WiFi. The volunteers will be able to accept donations and scan guest tickets purchased at the event or online at http://www.attpbgolf.com/tournament/tickets.

Vendini is also helping to drive additional ticket sales through its social media capabilities, which allow customers to post information about the tournament on their Facebook pages and other social sites encouraging their friends to attend as well. MPF also uses Vendini's email marketing capabilities to reach out to its supporters and create awareness that ultimately sells more tickets.

"Vendini's mobile ticketing along with its social media and email marketing expertise has helped us grow the AT&T Pebble Beach National Pro-Am," says Cindy Minor, Tournament Ticket Manager of MPF. "We've used their solutions for three years and Vendini has been instrumental in our event success with more convenient ticketing for patrons, shorter lines and easy to use technology."

"We are honored to once again be asked to handle ticketing needs for the AT&T Pebble Beach National Pro-Am for the Monterey Peninsula Foundation," says Mark Tacchi, Vendini CEO and Founder. "Vendini's system is designed to accommodate a variety of different needs that a client like MPF has when organizing an event of this size and scope."

The money raised at the 2012 AT&T Pebble Beach National Pro-Am will benefit hundreds of nonprofit organizations. To date, the Monterey Peninsula Foundation has raised more than $94 million, and expects the 2012 event to take it over the $100 million mark. The Foundation is committed to funding organizations and programs that demonstrate the greatest positive effect. The Foundation is guided in grant making by specific areas of interest that include: youth, education, health, human services, arts, community and environmental programs.

VENDINI | Vendini is the leader in cloud based ticketing solutions. Thousands of organizations utilize Vendini's solutions for event promotion, ticket sales, and box office management. The company's suite of applications includes a fully integrated marketing system to promote events via email and social networks like Facebook and Twitter. Vendini counts many top arts, sports, and concert venues among its customers. Vendini's corporate headquarters is located in San Francisco, with offices in Beverly Hills, Boston, and Chicago. For additional information about Vendini visit http://www.vendini.com

Monterey Peninsula Foundation | Monterey Peninsula Foundation (MPF) is a charitable foundation that disburses funds from the proceeds of the AT&T Pebble Beach National Pro-Am on the PGA TOUR and the Nature Valley First Tee Open at Pebble Beach on the Champions Tour. MPF focuses on improving the quality of life in Monterey County and surrounding areas. Since the AT&T Pebble Beach National Pro-Am came to the Monterey Peninsula in 1947, over $93 million has been raised for charity. In 2004, the First Tee Open was introduced to serve as a showcase for The First Tee, whose global mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. For more information, visit www.montereypeninsulafoundation.org.