Announcement no: 11
14 December 2011
Cimber Sterling outlines its new strategic direction, which is to make the airline the leading regional airline in the Nordic region. The strategy is intended to simplify the business and create a closer collaboration with the Swedish sister company, Skyways. Going forward, the airline's future core business will be domestic traffic in Denmark and Sweden as well as regional traffic, first to and from Scandinavia, and in the longer term in all of northern Europe.
For further information please see attached or contact:
Signe Thorup
Communications Manager
Tel.: +45 50 45 46 54
E-mail: signe.thorup@cimber.dk
