Green Room Public Relations Hires Jennifer Bryda Brennan and Melissa Beglin

Key Hires Support Hybrid Agency Model


CAMBRIDGE, MA--(Marketwire - Jan 4, 2012) - Green Room Public Relations, a specialty agency focused on healthcare public relations and media strategy, has hired Melissa Beglin and Jennifer Bryda Brennan as Public Relations Managers. Both will be supporting the agency's burgeoning life science practice with a focus on global oncology clients.

"As Green Room PR projects steep growth well into 2012, these newly created positions will expand foundational support for our hybrid model and help maximize efficiencies," said Deborah Sittig, Managing Partner, Green Room Public Relations. "Melissa and Jenn's healthcare insight and industry knowledge will augment our ability to always deliver customized account teams to match client needs."

Melissa Beglin will relocate full time to the agency's recently opened Cambridge office. Previously with Edelman Public Relations in New York, she has managed and executed global projects including brand, marketing, corporate and employee communications. Her tactical experience spans media, advocacy and patient relations and events management.

"Melissa's experience closely matches our growing media and PR practice needs and will complement our team's focus on delivering outstanding client results," said Karen Carolonza, Managing Partner, Green Room Public Relations. "Her proactive nature combined with her strong desire to grow within our model to achieve solid deliverables for our clients set her apart from the candidates we considered for this position."

Jennifer Brennan will work from the agency's Boonton, NJ headquarters supporting U.S. communications for healthcare clients. She brings more than 16 years of experience in strategic planning and execution of pre- through post- launch national and global public relations programs for pharmaceutical, biotechnology and healthcare companies, most recently as an independent consultant. She has worked across most therapeutic areas including cardiovascular/metabolic and oncology, as well as media, physician and patient advocacy, OTC and consumer communications.

"I was attracted by the unique model and environment at Green Room PR," said Jennifer. "Even more so, I am impressed by the agency's stellar growth in a challenging economy and excited about the breadth of skills and experience represented by the consultancy ecosystem that founders Karen and Deborah have built."

About Green Room
Green Room Public Relations developed a hybrid approach delivering the bandwidth of a large agency along with the expertise and superior client service of a boutique firm. The agency manages a network of communications specialists and assembles "dream teams" to meet clients' needs. Senior team members oversee every project to ensure flawless execution, efficiency and deliver a level of customer service that is unparalleled in the industry. For more information, visit www.greenroompr.com.

Contact Information:

Media Contact:
Boonton, NJ
Heidi Floyd
973-263-8585 x25


Cambridge, MA
Amy Speak
617-285-8499