MINNEAPOLIS, Jan. 12, 2012 (GLOBE NEWSWIRE) -- Wireless Ronin Technologies, Inc. (Nasdaq:RNIN), a leading marketing technologies solutions provider, has begun the roll out of its RoninCast® multi-platform sales support and marketing system to 40 sites of a major retailer with more than 390 stores across North America. Wireless Ronin was chosen based on its proven ability to streamline the sales process with a comprehensive solution that improves customer satisfaction and delivers a high ROI.
"Integrating marketing and sales support communications across various customer touch points was one of our main objectives for this major customer, and this is what we excel at," noted Wireless Ronin president and CEO, Scott Koller. "Our innovative and highly engaging retail solutions turn regular store environments into powerful consumer experiences that can take a brand to new levels."
In order to enhance the various touch points within the sales cycle, the retailer engaged Wireless Ronin to develop interactive experiences managed through a network of Apple iPad® devices for sales consultants, customer-facing in-store touch screen kiosks, and a consumer web interface.
Using content developed specifically for the retailer, Wireless Ronin's interactive applications help guide retail customers through a series of questions that easily builds a personalized, complete solution.
While controlled from a central location, this multi-platform solution delivers content relevant to each user on the system. RoninCast software operates at the core of this network and content management system, providing system health and usage reporting, and supporting a fully integrated interface that ensures a consistent user experience across myriad devices.
This implementation brings the total number of media players supported by Wireless Ronin's technology to more than 7,000. "We are especially excited about this particular customer win, since it represents our first national retailer that we've provided our new marketing technology offerings beyond our traditional major automotive, food service and financial services customers," added Koller. "We anticipate this representing a springboard to more such wins in 2012."
About Wireless Ronin Technologies
Wireless Ronin Technologies (WRT) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and/or improve operating efficiencies in the execution of marketing initiatives. Since the initial launch of RoninCast® digital signage software in 2003, WRT led the digital signage industry by providing cutting-edge technology, services and support to its clients. WRT offers an array of services to support its clients' marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company's common stock trades on the NASDAQ Capital Market under the symbol "RNIN". Follow us on http://twitter.com/#!/wirelessronin. Like us on Facebook under Wireless Ronin Technologies, Inc.
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