Koodo Challenges Canadians to Show They have the Most Friends With Benefits

TORONTO, ONTARIO--(Marketwire - Jan. 18, 2012) -

Editors Note: There is a photo and a video associated with this press release.

Koodo is setting out to discover Canada's most connected Facebook networker and put them on a plane.

Koodo's Friends with Benefits Facebook game challenges players to bank the kilometres between them and their Canadian Facebook friends to win prizes including a trip for two anywhere in Canada plus $5,000 in cold, hard cash.

The game celebrates Koodo's introduction of Canada-wide plans that put an end to long distance and roaming charges within Canada.

Friends Helping Friends Win

Friends with Benefits (www.facebook.com/koodo) shakes up typical Facebook applications and contests, using Facebook's current city settings to calculate the distance between players and their friends. With a "friends helping friends win" motto, game players will work with their Facebook network to collect kilometres, badges and hidden treasures all designed to help them get closer to their friends. The more kilometres they log, the better the chance of winning many prizes including not only the trip and cash but also an Apple iPhone 4S, BlackBerry Curve 9360, Nexus S Android phone, gift cards and more.

"Our Canada-wide plans give Koodo customers the freedom to call anyone in Canada. We wanted to take that one step further by giving one lucky winner a trip to visit anywhere in Canada, with a little help from their social network," says Nathan Roth, Digital Marketing Manager at Koodo Mobile. "Just think, getting your friends to join your Friends with Benefits posse can help you go polar bear watching in Churchill, Manitoba, or get you to the Calgary Stampede."

Some Friends are Easier than Others

In Friends with Benefits, you'll encounter cheeky missions like the "Roll in the Hay" badge, which encourages players to invite a friend from Saskatchewan, or the "Melt Some Ice" badge that challenges you to get a friend from Nunavut to join the game. There are many other badges to be won and hidden treasures to discover, all adding up to one great game.

Friends with Benefits is easy, fun and, like all good games, competitive. Keep an eye on the leader-board to see who is winning and then deploy your vast social network to snag the top spot and the grand prize.

About Koodo

Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to cellular service including plans that are easy to understand and affordable. Koodo also introduced the world to the revolutionary Tab™. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone's price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid part or all of their Tab can use it towards a new Koodo phone.

Koodo continues to up the ante on smart mobility, and now offers Canadians affordable and flexible data from only $5 / month. With Koodo, customers are never locked in and won't be penalized for changing or cancelling their data plan. And since Koodo doesn't have zones, there are never data roaming charges within Canada. In another industry-leading move, Koodo has also recently given long distance the boot with their new Canada-wide plans. No more long and roaming charges for calls to and from anywhere in Canada.

This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and having the 2010 Koodo Sugar Streak campaign be the first ever Canadian campaign selected to Google's 2010 Annual Global Creative Canvas.

Find more information about Koodo at www.koodomobile.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120117-FWB800.JPG.

To view Koodo's Friends with Benefits video, please visit the following link: http://www.youtube.com/watch?v=kBcoV6Fc35k.