NEW YORK, Jan. 20, 2012 (GLOBE NEWSWIRE) -- WebCollage, Inc., the leading solution provider for publishing rich product information to retailer websites, today announced it is unveiling a new mobile functionality within its proprietary online content tool – Content Publisher – to gather, format and publish product content for delivery to mobile devices. Utilizing Content Publisher, brands can upload images, videos, documents and text into predefined templates that create an easy-navigation, shopper-friendly product story that is optimized for viewing on mobile devices running various operating systems.
Several leading global brands are currently using the service to deliver mobile content via QR codes and Microsoft tags placed on product packaging, in-store point of sale displays and retailer fact tags. This allows shoppers to use their mobile devices to learn much more about a product's unique features, technologies and helpful product details on the spot. The product experience created for the online retail channel is being delivered to mobile users in a direct, uncomplicated, and uniquely designed mobile experience, whether standing in a retail location with the product in-hand or scanning the QR code in a print ad.
"Traditionally WebCollage has focused on delivering rich product content to retail websites, reaching shoppers while they research products and make purchases online. WebCollage is very excited to be able to expand the reach of our service to include shoppers using mobile devices as well," said Scott Matthews, WebCollage CEO. "Now with Content Publisher's mobile feature, brands can influence shoppers during the purchase process by providing smartphone users a similar branded experience as they would find online, but on a more personal level, right on their phones, whenever and wherever shoppers are going to shop."
The Content Publisher tool is capable of optimizing and delivering mobile content to Android, Blackberry and iPhone devices, using the same branded product content and marketing assets intended for product pages at an online retailer's website. Reducing the redundancy and time-lag in coordinating a comprehensive online and mobile digital marketing strategy, WebCollage Content Publisher provides manufacturers a simple, one-stop, multi-channel solution to engage, inform and impact mobile shoppers with a consistent brand message and shopper experience.
About WebCollage
WebCollage helps manufacturers publish rich product information to retailer web sites, increasing sales and reducing return rates. The WebCollage solution, used by over 1,000 manufacturers, provides real-time publishing of product information. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners and Gilde IT Fund. For more information, visit www.webcollage.com or call 1.212.563.2112.
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