BUFFALO, N.Y., Jan. 25, 2012 (GLOBE NEWSWIRE) -- New Era, the official on-field cap provider for Major League Baseball, has partnered with Bourget's Bike Works, Inc. and Diamond Custom Cycles to build a one-of-a-kind Bourget Python Super Stretch dubbed 'MLB Stars & Stripes'. The brands collaborated on the bike as part of the New Era Stars & Stripes campaign. The annual program is a tribute to our armed forces.
On January 25, the distinctive chopper will be available for purchase at the famous Mecum Auction. Proceeds from the sale of the 'MLB Stars & Stripes' Super Stretch will benefit 'Welcome Back Veterans,' an initiative by Major League Baseball and the McCormick Foundation. Welcome Back Veterans works to transform the lives of our returning veterans by providing on-going treatment to them and their families for any post-traumatic stress issues they may be experiencing.
"This bike embodies a message of patriotism that we represent proudly here at New Era. As a custom bike collector myself, the 'MLB Stars & Stripes' Super Stretch is a must-have collectible," said Christopher Koch, CEO of New Era Cap.
Every inch of this bike contains intricate details and is custom made to truly capture the spirit of nationalism and America's favorite past time - baseball. The 'MLB Stars and Stripes' Super Stretch has toured all over the country to various MLB match-ups and bike conventions helping raise awareness to our troops and honor the sacrifices our veterans make.
Mecum Auction will hold a live television auction on the Velocity Network at 5:30 p.m. EST. Interested buyers can bid online, via phone or live at the Mecum Auction in Kissimmee, Florida.
For more information about the "Stars & Stripes" bike and auction, visit www.neweracap.com/starsandstripes.
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
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