RALEIGH, N.C., Jan. 26, 2012 (GLOBE NEWSWIRE) -- Hair stylists at Blo will work in shifts over 24 hours this Sunday to raise money and help prevent child abuse during the fifth annual "SNIP, SNIP, GIVE 24-Hour Cut-A-Thon" on Jan. 29 and 30. For a donation of $40, the award-winning Blo design team will provide haircuts from Sunday at 8 a.m. through Monday at 8 a.m. One hundred percent of money raised from haircuts, retail and raffle sales will go to SAFEchild, a local non-profit dedicated to eliminating child abuse.
The Blo staff selected SAFEchild as this year's 24-Hour Cut-A-Thon beneficiary, because it provides child abuse prevention, education and direct support services to children and families.
According to SAFEchild, about one in three girls and one in seven boys are abused, and nearly 90 percent of victims know their abuser. Also, according to the United States Government Accountability Office, more than five children die every day as a result of child abuse.
"We were stunned to learn these facts and are inspired by SAFEchild's vision that 'every child has the right to mature in an environment free from physical abuse and emotional neglect,'" said Bryan Nunes, Blo owner. "We love the opportunity to combine our passion for hair with our passion for helping people. We're ready to do our part to help SAFEchild eliminate child abuse and foster a safe place for children in our community."
Appointments can be booked by calling: (919) 484-8600. Walk-ins are also welcome at any time, day or night.
The 24-Hour Cut-A-Thon continues to grow each year at Blo, which was recognized as the "Salon of the Year" nationally in 2011 by Salon Today magazine. Participants come from as far away as Virginia for the high-energy event. Blo expects to surpass $60,000 in fundraising for charity this year.
Blo will raffle prizes all day; with the grand prize winner receiving free haircuts for a year. Guests will also receive discounts on all Redken and Pureology hair care products, styling tools and accessories.
- WHAT: Blo 24-Hour Cut-A-Thon to benefit SAFEchild
- WHEN: 8 a.m., Sunday, Jan. 29 until 8 a.m., Monday, Jan. 30
- WHERE: Blo, 8451 Brier Creek Parkway in Raleigh
- COST: $40 minimum donation
- APPOINTMENTS: (919) 484-8600
Located in Raleigh, N.C., Blo is home to the "2011 Salon of the Year" nationally, according to Salon Today magazine. Blo offers guests an energetic, metropolitan experience featuring the state's most highly trained Redken Certified Stylists, where egos are passé and replaced with unmatched unity and professionalism. Blo has received international recognition for its commitment to stylists' continuing education and dedication to community service through the state's one and only "24-Hour Cut-A-Thon." ELLE magazine even named Blo among the "Top 100 Salons" nationally and Independent Weekly readers named it "Best Salon in Wake County." Visit us online: http://www.justblo.com and converse with us at our sassy weblog http://www.justblo.me.
SAFEchild works with parents, families and caregivers to create nurturing environments for children, free from abuse and neglect. With the ultimate vision of eliminating child abuse in Wake County, SAFEchild delivers support and education to families by helping them break negative parenting patterns, improve communication and relationship skills, and take advantage of community resources. Since its founding in 1992, SAFEchild has worked with more than 7,500 parents and has reached some 70,000 children. Learn about SAFEchild programs at http://www.safechildnc.org.
The Blo company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11464