Artificial Life Releases App Toys With WowWee

Connecting Smartphone Technology and Toys: AppGear(TM)


HONG KONG, Jan. 31, 2012 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCPK:ALIF), a Hong Kong based investment company, today announced upcoming release of app toys developed with WowWee Group Limited under the brand AppGear™.

The Company, together with its subsidiary Alife Studios, Inc., have developed two smartphone applications "Zombie Burbz" and "Elite CommandAR", which made their debut at the CES in Las Vegas January 2012. The two products are sold under the AppGear™ brand.

AppGear™ from WowWee is a line of collectible toys that interact with free downloaded apps; the latest trend in the world of toys, gaming and graphics. AppGear™ changes the way consumers interact with games, connecting apps with traditional tangible toys providing the user with a unique interface combining the digital and real world.

Launching in early 2012 with 6 unique titles, AppGear™ will be the low-cost innovative leader in the newly created category, known as AppCessories.

Every AppGear™ product, such as a collectible toy figure, interactive playset or customizable toy, will connect or interact with the associated free downloaded app. Also unique to AppGear™ and crucial to the success of AppGear for 2012, every AppGear™ product including Zombie Burbz and Elite CommandAR is compatible with both iOS (iPhone, iPad, iPod Touch) and Android platforms.

For product videos and more details, please visit:

http://www.appgear.com/zombieburbz.php and http://www.appgear.com/elitecommandar.php

"We are very excited about these cool app toys and our cooperation with WowWee. It's a new business area for us that is rapidly expanding and we will develop and release more innovative apps for toys soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About WowWee

WowWee was founded in 1988 and maintains offices in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium).

The introduction of WowWee's Robosapien™ robot in 2004 revolutionized the way we interact with entertainment robotic companions.

One of the most popular entertainment robots in the world, with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. The Robosapien humanoid product line evolved to include 2005's Robosapien V2 robot, which added functionality like speech capability, and 2006's RS Media™ robot, which featured a complete multimedia experience that allowed users to create and edit functions. In 2008 and 2009, the next generation of personality-packed companions—the RS Tri-Bot™, Joebot, and Roborover robots—was released and provided endless entertainment with different play modes.

With a focus on the development of breakthrough consumer technologies, WowWee continues to forge new categories in personal robotics and entertainment with its imaginative, innovative, award-winning gadgets and toys. Consumers can see items from several distinct product lines -- WowWee Robotics™, Paper Jamz®, Light Strike™, Lite Sprites™, WowWee Alive™, WowWee FlyTech™, WowWee Technologies™ – that include innovations that walk, talk, jam, fire, color, purr, fly, and project.

For more information on WowWee Group Limited, please contact:

Scott Goldberg

media@wowwee.com

About Artificial Life, Inc.

Artificial Life is a new kind of investor. We act as a global incubator and business network provider and facilitator for our holding companies, assisting them in their sales, production, and general business development activities. We invest mainly in the BRICS (Brazil, Russia, India, China and South Africa) markets with a focus on smartphone content and wireless technology such as: near field communication, mobile business apps and games, mobile health services, social networking apps and games, and mobile commerce.

Artificial Life, Inc. is a Delaware registered corporation founded in 1994 in Boston. We are a public US entity (OTCPK:ALIF). Our global headquarters is in Hong Kong and our EMEA headquarters is in Berlin, Germany. We have won many industry awards for outstanding technology and products in prior years.

For more information on ARTIFICIAL LIFE, INC., please contact:

Artificial Life IR and PR Contact:

Tel: (+852) 3102 2800

ir@artificial-life.com

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

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