Big Idea Brands Acquires Flow Society Lacrosse Brand

NEW YORK, NY--(Marketwire - Feb 9, 2012) - Big Idea Brands, LLC announced today that on February 3, 2012, the Company purchased the Flow Society Lacrosse Brand from Passport Brands, Inc. The Flow Society concept will be guided by Anthony Ottimo, the founder and creator of the brand, who was appointed President of Big Idea Brands.

Flow Society is a lifestyle brand for lacrosse participants and spectators. The brand mission is to deliver innovative, authentic lacrosse inspired clothing and accessories that provide value to the consumer and profitability to the company.

Flow Society represents the flow of the game and the flow of energy from a growing culture. It encompasses a community of players who come together to participate in a way of life that is different from all other sports. We are an apparel company that is dedicated to the growth of the sport through the world of fashion, while providing the players with the essential clothing they need to participate in the style game. Our unique designs are unmatched in the world of lacrosse and can only be found with Flow Society. With this new product line the lacrosse community can finally have a way to stay part of the game long after the final whistle blows.

Flow Society, in the two years since inception, has expanded rapidly across the US and Canada. Flow Society is carried in Dick's Sporting Goods stores, Sports Authority, Modell's Sporting Goods, MC Sports, Olympia Sports, Dunham's Sports as well as launching in Bloomingdales, in addition to its expansion to camp stores including Lester's, Denny's Childrenswear and lacrosse specialty stores.

With an expanded selection of shorts, socks, pinnies, tee shirts, fleece and now introducing shafts, bags, backpacks and footwear, Flow Society is an exciting lifestyle brand. In addition, the Company will also be launching Flow Golf this spring designed for the fashion forward golfer who loves being noticed at the club.

The Company also announced today its alliance with Samsung C&T America (Samsung) to include the newly acquired Flow Society brand of apparel and accessories. Under the terms of this relationship, Samsung will handle logistics and warehousing and provide working capital financing for the Company's brand.

"We are pleased with our acquisition of Flow Society and partnership with Samsung. Flow has become the number one player in lacrosse apparel, crossing over and being sought after by fine department stores due to appeal in the marketplace in addition to the current retailers," stated Mark Elenowitz, CEO of Big Idea Brands.

"We have something big here and now with our strategic partners in Big Idea Brands, which include TriPoint Capital Advisors and Samsung, we can reach greater limits and grow into other segments such as golf, women's, basketball, soccer and yoga apparel or any other arena that our retail partners want us to enter to fill the niche Flow Society has introduced to the customer base. We look forward to introducing much more exciting product and prints as expected by our loyal consumers," stated Anthony Ottimo, Founder and President of Big Idea Brands.

About Big Idea Brands:

Big Idea Brands, LLC is a creator, designer and marketing of lifestyle brands with a mission to deliver innovative, authentic lifestyle inspired clothing and accessories that provide value to the consumer and profitability to the company. http://www.flowsocietylacrosse.com/home. Big Idea Brands is headed by principals of TriPoint Capital and garment center veterans.

About TriPoint Capital:

TriPoint Capital Advisors maintains specialized practices in corporate consulting, mergers and acquisitions, corporate development, corporate governance and compliance services. Their clients include both private and public companies, in what is known as the "middle market" (companies that typically have revenues ranging from $5 million to $200 million), and are not limited to any particular market sector. TriPoint is uniquely positioned to assist new and growing companies in today's business environment. Their principals have successfully worked with over 100 public and private companies from a wide range of industries. Each of the firm's principals has developed, managed, operated, and worked with new businesses and rapidly growing and evolving organizations. This experience includes concept formation, business plan development, operations, mergers and acquisitions, and private/public financing. Collectively, these backgrounds allow them to bring a wealth of expertise and an extensive network of industry experts to every client.

About Samsung C & T America:

Samsung C&T America, Inc. (SCTA), is a global trading and investment company that functions as an independent American subsidiary of the Korean conglomerate Samsung C&T Corporation, one of the Samsung Group companies. SCTA is divided into several divisions: Industrial Materials trading, Fashion, Textile, and Strategic Business. In trade, SCTA specializes in a variety of commodities such as chemicals and steel. SCTA's strength lies in its expertise in dealing with foreign markets. Sharing Samsung C&T Corp.'s international network spanning 82 offices in 55 countries, SCTA is able to operate both as a major trading intermediary and as a conduit for an immense volume of information.

In addition, SCTA's Fashion & Textile Division markets and distributes a wide array of textile, apparel and footwear products. With SCTA's clout in the worldwide market, SCTA shares with its customers its purchasing and distribution savings, along with its knowledge of products and brand building.