KANSAS CITY, MO--(Marketwire - Feb 17, 2012) - AlwaysOn recently announced the 2012 OnMedia Top 100 Private Companies, a list of the leading and cutting edge digital companies creating new business opportunities within the media, advertising, marketing, branding, and public relations industries. Adknowledge is recognized as a leader within the B-to-B Ad Networks category, one of five categories listed in the competition.
This year's OnMedia Top 100 companies are leaders amongst their peers and developing game-changing approaches and technologies that are likely to push outside the bounds of existing markets. Companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Adknowledge, as well as the other winners, will be officially honored at the AlwaysOn's OnMedia event on February 22nd, 2012, at the Time Warner Center in New York City.
According to AlwaysOn, "this year's OnMedia 100 represents mature, forward-thinking media companies in a year charged with disruptive change. Web-fueled TV is finally becoming a reality and, coupled with robust social platforms, provides a rich, new consumer base open to creative, targeted advertising and marketing products. Smartphone and tablet adoption continues to accelerate, challenging the entertainment and content world to transform itself into a global, consumer-focused industry. As entrenched, legacy institutions are faced with the socialization of everything, this year's digital media, advertising, and marketing startups are boldly charging into the future, ready to reinvent the establishment with new, invigorating products and services. On the back end, analytics companies are gaining access to a richer, deeper pool of data and providing marketers and advertisers with consumer profiles that deliver on the promise of reaching specific audiences with meaningful, actionable messages."
Adknowledge's powerful predictive technology optimizes conversion to meet campaign metrics and maximize overall ROI for over 10,000 advertisers. Anonymous consumer interest data is analyzed by Adknowledge daily, enabling them to refine their targeting and serve the most relevant ad at the most optimal time.
"We are very proud to be recognized once again as a leading digital company. Adknowledge has experienced tremendous growth since its founding, and we believe advertisers will continue to utilize the company's sophisticated technology platform to streamline their marketing efforts," said Marco Ilardi, Adknowledge's Chief Strategy Officer.
For a complete list of winners visit: http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies.
About Adknowledge
Adknowledge operates the 4th largest marketplace (beyond Google, Bing, and Facebook) for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards, Hydra and AdParlor) to become the largest privately-owned internet advertising network. The company connects advertisers with consumers across the long tail web via multiple channels, including email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.
About AlwaysOn
AlwaysOn (AO) is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (www.aonetwork.com). In 2004, AO became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series (www.aonetwork.com/AOEvents) includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and the Global Silicon Valley Economic Summit. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
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Media Contact:
Kim McReynolds