DataSift Expands Executive Team With New Chief Marketing Officer and Vice President of Sales

SAN FRANCISCO, CA and READING, UNITED KINGDOM--(Marketwire - Feb 23, 2012) - DataSift, (http://www.datasift.com/), the social data platform company, today announced the expansion of its executive team to welcome software industry veterans Tim Barker and Pier Barattolo. Tim Barker joins DataSift as chief marketing officer from his role as Vice President of EMEA Marketing for salesforce.com Europe and will be overseeing global corporate and product marketing based out of the company's Reading, U.K. office. DataSift also welcomed new Vice President of Sales Pier Barattolo, formerly the vice president of North American sales at Steelwedge Software Inc., to its San Francisco, Calif. headquarters. Barattolo will head DataSift's sales and revenue efforts, managing customer relationships.

"We're excited to welcome Tim and Pier to the DataSift team to lead our marketing and sales efforts," said DataSift Chief Executive Office Rob Bailey. "Both bring tremendous talents, a proven record of excellence and deep experience in startups and enterprise technology that complement the DataSift mission to provide the best tool on the market to extract actionable insight from the big data produced in social media."

New DataSift CMO Tim Barker is a 20-year veteran of the enterprise software industry with deep roots in startup culture. Barker founded three successful startups, including Koral, a SaaS content management company that was acquired by salesforce.com in 2007. Barker successfully led the integration of Koral into the Force.com platform and launched the social content management platform now known as Salesforce Content. Barker joins DataSift after serving as salesforce.com's Vice President of EMEA Marketing, responsible for product strategy, product marketing and field marketing.

"My five years at salesforce.com gave me the opportunity to see just how much social media was transforming the enterprise and what a core part of the business operations it was becoming," said Barker. "DataSift's platform is enabling companies from social media monitoring firms to news organizations to filter and interpret vast volumes of social data to help create insights for their business."

Pier Barattolo, DataSift's new vice president of sales, joins the team from Steelwedge Software Inc. and brings more than 15 years of sales and management experience with a strong background in SaaS offerings. Pier began his career at GE Capital and Rolls-Royce Capital before diving into the technology and startup realm where he successfully led rapid revenue and customer acquisition growth for Adaytum, SAP Business Objects, IBM Cognos, Right90 and Steelwedge Software.

"Throughout my career, I've valued analytics and the business value of timely insight rooted in data," said Barattolo. "DataSift offers the best technology to harness social media data to extract valuable insight for brands."

About DataSift
DataSift Inc. is a social data platform company, enabling enterprises and entrepreneurs to aggregate, filter and extract insights from billions of public social conversations in Twitter, Facebook, and millions of other sources. As one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, DataSift provides brands and companies with granular insight into how they are perceived by social customers. DataSift's technology allows users to capture insight that fits user-defined criteria -- including gender, location, sentiment and social media influence, plus any content that is represented as a link within a post -- offering a holistic picture. DataSift is a self-service platform with a flexible pricing scale that makes enterprise-level data accessible to companies of any size. DataSift has offices in San Francisco and Reading, U.K. It has received investment from Roger Ehrenberg from IA Ventures, a fund that is focused exclusively on Big Data, and Mark Suster from GRP Partners. For more information, please visit http://www.datasift.com.