PALM SPRINGS, Calif., Feb. 24, 2012 (GLOBE NEWSWIRE) -- Palm Springs is known for its mid-century modern design, architecture and culture. Alta Verde Group is adding a new chapter to the already vibrant aesthetic with 130 stunning new modern homes being built in Escena Golf Resort.
Alta Verde homes in Escena, located off Gene Autry and Vista Chino in Palm Springs, are slated to begin sales this summer.
The development is a project of Beverly Hills based residential real estate development firm Alta Verde Group and Los Angeles based architectural firm, Poon Design.
"Mid century modernist architecture gave us something very important in aesthetic value and lifestyle, but those homes are substantially inefficient by today's standards as to insulating and energy systems," said Andrew Adler, Alta Verde CEO. "By contract, our homes combine the values of modern space planning and design with a new edge and building technologies of today - an approach we call 'This Century Modern'."
The collaboration of Adler (NAHB Homebuilder of The Year) and AIA International Design Winner, Poon, yielded four spectacular home plans available in the project in 2012, ranging from 2,200 square feet to 2,800 square feet.
The open floor plans, clean lines and the use of glass bringing the outdoors in, is in line with traditional mid-century modernism. Each home is replete with Solar arrays that reach 'Net-0', car charging station set ups, energy monitoring, as well as technologies and material sensibilities, delivered in the dramatic loft style floor plans and view exposures.
"Our vision distills the architecture to the essence of modern design: proportion, light, scale, space, authenticity, and flexibility," said Poon. "In our view of modernism, the public rooms comprise a home without walls. The boundaries of one's experience are the lines at the horizon, or the contours of a desert mountain, or the green of landscape. In our view of modernism, the private rooms promote the balance between intimacy and drama. We are the next chapter of California desert modernism."
Building in Phase 1 includes 39 homes, located next to the Escena Golf Clubhouse. Homeowners will have access to the Nicklaus designed golf club as well as the Escena Lounge & Grill, all within walking distance.
"These homes are the best premium lots in the community," said Adler, "The views are beyond compare and provide the perfect backdrop for these residences".
For more information on Alta Verde visit: www.AltaVerdeGroup.com or 310-826-9200.
About Alta Verde Group:
Beverly Hills-based Alta Verde Group is a residential real estate development firm creating elegant homes set in highly desirable neighborhoods. The principals' innovative architectural designs and forward-thinking business strategies have garnered the industry's highest awards, from Builder of the Year and Developer of the Year to Pillar of the Industry. The company, helmed by visionary CEO Andrew Adler, integrates exceptional architectural, interior and landscape design acumen with its depth of experience in all aspects of land acquisition, construction management and sales/marketing to create an ever-growing portfolio of highly successful real estate development ventures. Alta Verde is based in Beverly Hills, with an office in Rancho Mirage, CA. 315 South Beverly Drive, Suite 208, Beverly Hills, CA 90212. AltaVerdeGroup.com. 310-826-9200.
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