SAN FRANCISCO, March 14, 2012 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today it is once again sponsoring the Emerald Across the Bay 12K, the oldest race over the Golden Gate Bridge. Race proceeds will support San Francisco's oldest charity, Edgewood Center for Children & Families. For over 160 years, Edgewood Center for Children and Families (Edgewood) has been a leading non-profit organization that transforms lives and restores hope to over 5,000 children, youth and families across the Bay Area. Edgewood provides behavioral health services that help children and families with the resources and skills they need to thrive in life.
Tag lined "A Celebration of Running," the Emerald 12K will feature a group of Edgewood children running the race. "Training for and participating in a run teaches children and adults alike how to set and achieve goals while building self-esteem and promoting healthier lifestyles," said Jeff Ngo, Director of Marketing for Emerald Nuts. "At Emerald, we are a snack nut brand committed to promoting healthy and active lifestyles."
The Pacific Association (PA) of USA Track & Field has chosen the Emerald 12K as its 12K championship race, which draws runners from the around California, the western region as well as nationally. The course, which starts in East Fort Baker outside Sausalito, features a two hundred fifty foot climb in the first two miles, from sea level to the center span of the Golden Gate Bridge.
Emerald is returning for the ninth year as the title sponsor of the Emerald Across the Bay 12K. With its mission to provide delicious natural energy to consumers, Emerald's products are the perfect fuel to get runners through their training regimen. Emerald's newest innovation to hit the market are three Breakfast on the Go! Oatmeal Nut Blends, which feature fruit-infused oatmeal clusters in a sensible portion control size.
Emerald and parent company Diamond Foods will play an active role in the race in other ways as well, including:
- Providing delicious Emerald Breakfast on the Go! samples for all participants both in the race gift bag and after the race as a way to encourage runners to incorporate Emerald into their training regimen;
- Diamond Foods will be providing samples of Kettle Brand® 100-calorie Baked Potato Chips – the only baked chip made of real sliced potatoes;
- Incorporating a health and wellness program for Diamond employees, with nearly 80 employees and family members participating in the race;
- Hosting an Emerald hospitality tent, complete with Diamond's mascot "brand -ambassadors" and special give-a-ways.
Runners can register for the "Emerald Across the Bay 2012" by going to http://rhodyco.com/. A detailed race history is also on the website.
About Diamond Foods
Diamond Foods is an innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California® culinary nuts, Emerald® snack nuts, and Pop Secret® microwave popcorn. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com, www.popsecret.com, www.kettlebrand.com, www.kettlefoods.co.uk, www.underdogbracket.com.
The Diamond Foods, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6112