Unbounce Integrates With HubSpot to Create Landing Pages With Powerful Marketing Analytics

VANCOUVER, BC--(Marketwire - Mar 14, 2012) - Unbounce (www.unbounce.com), the leading landing page company that gives marketers the power to create, publish and optimize landing pages on-the-fly is now an App Partner with inbound marketing software company HubSpot and will provide an integrated publishing platform to optimize landing page performance.

"Unbounce provides the tools for companies to easily create and publish landing pages, ideal for A/B testing," said Arjun Moorthy, VP of Business Development at HubSpot. "This integration gives their customers the ability to easily optimize landing page performance and transfer this data into their existing HubSpot accounts."

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.

Features of the Unbounce publishing platform include:

• Build Pages In An Instant -- Templates and tools are provided to create and publish custom landing pages without IT support.
• One-Click A/B Framework -- Allows marketers to test their campaigns and learn about customers by testing different content, offers and call-to-actions. A/B testing is the act of running a simultaneous experiment between two or more pages to see which performs or converts the best for optimization.
• Real-Time Analytics -- Easily view reports on conversion rates and number of new leads with live actionable data.
• Marketers Focus on Their Strengths -- Unbounce creates a turn-key solution so that marketers can focus on what they do best, creating engaging and creative campaigns without the headache of webpage coding.

"Integrating with HubSpot gives our customers the ability to capture lead information directly from their landing pages for real-time optimization," said Rick Perreault, CEO at Unbounce. "HubSpot is well-known in the industry as providing an full-featured marketing platform for lead capture and management. We are pleased to be working with them to create a seamless experience for our customers."

About Unbounce

Unbounce makes it easy for Marketers to create, publish and test landing pages on-the-fly. The hosted publishing platform includes built-in editable templates for lead generation or click through pages and tools for creating a landing page from scratch using powerful browser-based WYSIWYG editor. Marketers can publish pages live using their own domain names, and quickly set up A/B split tests -- all without any knowledge of HTML. For more information about Unbounce, please visit www.unbounce.com.