BEDFORD, Mass., March 15, 2012 (GLOBE NEWSWIRE) -- Market leaders will be sharing their experiences and insights on customer retention strategies, trends and solutions to aid their organizations on the customer loyalty journey at the 5th Annual Loyalty Expo powered by Loyalty 360. SoundBite Communications (Nasdaq:SDBT), a leading global provider of mobile marketing solutions, is a proud sponsor, exhibitor and workshop host at this year's event being held Sunday, March 18 through Tuesday, March 20, 2012 at the Rosen Shingle Creek Hotel in Orlando, Florida.
The average U.S. household is enrolled in more than 18 loyalty rewards programs. Mobile Marketing offers an unprecedented opportunity to transform existing loyalty programs and create innovative new loyalty programs that deliver breakthrough results. Whether it's acquiring new customers or turning casual shoppers into loyal customers with more frequent purchases or larger "basket sizes" – mobile marketing is delivering big rewards to those that are investing in mobilizing their loyalty programs. Mike Romano, Senior Vice President of SoundBite's Mobile Services Business will be hosting a workshop Sunday, March 18th at 2pm entitled "Mobilizing Your Loyalty Program". Attendees will learn the critical factors for mobilizing a successful program, including:
- Mobile Marketing best practices as applied to your loyalty and rewards program;
- How to design and implement a successful cardless loyalty program;
- Keys to building your mobile marketing database; and
- How to capture, and leverage, consumer preferences to maximize mobile marketing's impact.
To register to attend the event, please visit the Loyalty Expo website.
About SoundBite Communications
SoundBite Communications is a leading global provider of cloud-based customer communications that enables organizations to communicate throughout the customer lifecycle to build lifelong, profitable relationships. SoundBite focuses on two markets, the Hosted Contact Center and Mobile Marketing. On behalf of SoundBite's than 450 clients, including approximately 25 Global 500 and 50 Fortune 500 companies, SoundBite powers almost 2 billion customer interactions annually. Visit SoundBite.com for more information.
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SoundBite is a registered service mark of SoundBite Communications, Inc.
(SDBT-G)