RACO Wireless Teams With Calysto Communications to Simplify PR and Marketing for Its M2M Solution Partners

CINCINNATI, OH and ATLANTA, GA--(Marketwire - Mar 20, 2012) - RACO Wireless, preferred machine-to-machine (M2M) partner for T-Mobile USA, Inc., and Calysto Communications, a global social and traditional PR firm specializing in communications technologies, today unveiled an exciting new marketing and public relations opportunity for the M2M solution partners of RACO Wireless.

Calysto is offering RACO Wireless's partners a jumpstart on their marketing and public relations program with five simple PR packages. RACO partners can also take advantage of Calysto's consumption-based pricing model and work with Calysto to develop a more customized PR, media relations and social media plan.

This makes it easy for RACO Wireless partners to take full advantage of the benefits of a Calysto-managed PR and marketing program. It also allows the M2M solution partners of RACO Wireless to leverage their aggregated buying power to achieve greater value for their PR and marketing investment.

"The media coverage that Calysto Communications secures for us drives a significant percentage of our new business leads, so we know that a smart investment in public relations can pay for itself many times over. We want to give our M2M solution partners the opportunity to achieve that same kind of success," said John Horn, president of RACO Wireless. "Our alliance with Calysto, one of the top PR firms in the communications technology and M2M space, gives our solution partners a simple, cost-efficient way to promote and grow their businesses. It's just one more way we're making it easy for RACO Wireless solution partners to achieve success in M2M."

"Our new relationship with RACO Wireless proves that Calysto is much more than just a PR agency for its clients. In fact, our SVP-level only teams efficiently deliver measurable results that map directly to our clients' business goals -- and thus deliver a faster return on investment. It's why Calysto is the only PR agency that has been awarded two Stevie Awards for its expertise in creating and executing cost-effective PR campaigns," said Laura Borgstede, Calysto's CEO. "We look forward to working with the solution partners of RACO Wireless to help them strategically leverage PR to drive their success in M2M."

RACO Wireless specializes in providing wireless connectivity for M2M applications via T-Mobile's network. RACO Wireless makes it easy for companies to build, support and enhance wireless M2M applications thanks to its unique, streamlined approach to delivering customized M2M connectivity solutions. In fact, RACO Wireless can assemble a flexible, end-to-end M2M wireless connectivity solution for its partners -- including delivering custom rate plans, tailored billing solutions and customized wireless connectivity as well as helping them with branding their M2M applications -- within just hours or days.

RACO Wireless was just awarded Frost & Sullivan's "2012 Entrepreneurial Company of the Year Award" in the North American M2M communications market. Frost & Sullivan recognized RACO Wireless as a visionary company that has made it much easier for solution providers to deploy M2M applications.

RACO Wireless solutions partners that are interested in learning more about this exclusive public relations opportunity should contact their field support manager for more details.

About RACO Wireless
RACO Wireless (www.racowireless.com), a subsidiary of RACO Industries in Cincinnati, OH, and a T-Mobile partner for 10 years, is a leading provider of wireless data solutions to the machine-to-machine industry specializing in delivering wireless data your way, with a data solution portfolio based on innovation, flexibility, and reliability.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all SVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

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