PALM SPRINGS, Calif., March 21, 2012 (GLOBE NEWSWIRE) -- Beverly Hills based residential real estate development firm Alta Verde Group is branching out with the acquisition of three new master planned communities in the Coachella Valley. The acquisition involves nearly 300 lots located in The Escena Golf Resort Community in Palm Springs, Monte Sereno in South Palm Springs, and Alta Verde Coral Mountain in La Quinta, adjacent to PGA West.
Alta Verde is led by Andrew Adler, who has built a reputation for award- winning architectural design and communities. Adler has a history of successful large-scale endeavors ranging from stunning urban and gated communities from Texas to California, having been awarded National Builder of the Year by the NAHB.
"In a market where many development firms seemed to have simply gone into hibernation, Alta Verde has been quietly amassing land," said Adler, CEO. "Our expansion in the desert region is a natural for us. We have a phrase that drives us: 'Where Design Matters.' The emerging next wave of second home and retiring baby-boomers is looking for more serious architecture and design, than the cookie cutter McMansion home designs of 20 years ago. To answer the demand, we teamed up with a leading international architect in Los Angeles to create three spectacular new developments that focus on open space and contemporary elegance that one would expect in an AIA winning design firm commissioned home."
"Our homes focus on the indoor/outdoor connection and are elegant pallets for emerging eclectic and modernist tastes. Alta Verde is also committed to the environmental stewardship. Homes are pre-set for solar, with flat-roof designs, and include car-charging electrical wiring as well as other energy- efficient designs that result insubstantial savings to homeowners," added Adler.
The company has initially programmed over $200 million in production planned in its expansion into the desert market. One of the most spectacular aspects of Alta Verde's offerings in the California Desert, says Adler, is the price.
"It's rare when this level of style, features and location come together at the price points we have created. We wanted to bring a differentiated product to a new 'demography' of diverse people moving into this market. I like to call it 'democratizing great architecture.' We've taken the kind of spectacular, custom architecture you would only find in vastly more expensive homes and brought down to scale so that it is within reach of a larger populace base. "
About Alta Verde Group:
Beverly Hills-based Alta Verde Group is a residential real estate development firm creating elegant homes set in highly desirable neighborhoods. The principals' innovative architectural designs and forward-thinking business strategies have garnered the industry's highest awards, from Builder of the Year and Developer of the Year to Pillar of the Industry. The company, helmed by visionary CEO Andrew Adler, integrates exceptional architectural, interior and landscape design acumen with its depth of experience in all aspects of land acquisition, construction management and sales/marketing to create an ever-growing portfolio of highly successful real estate development ventures. Alta Verde is based in Beverly Hills at, 315 South Beverly Drive, Suite 208, Beverly Hills, CA 90212, with a new office location in Rancho Mirage, CA.
For more information on Alta Verde visit: AltaVerde.com or 310-826-9200.
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