Visual Magnetics Adds Fujifilm as Direct Sales Channel

ORLANDO, FL--(Marketwire - Mar 22, 2012) - ISA 2012 Booth #2846 and #2536 -- To further expand distribution of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, FUJIFILM North America Corporation, Graphic Systems Division will team with Visual Magnetics® (@VisualMagnetics) as a direct sales and solutions provider in North America for its patented magnetic-receptive graphic system.

The Visual Magnetics Graphic System is a unique large-scale graphics solution that enables the creation of in-store graphics that can be updated effortlessly. It can be tailored to meet a wide array of changeable graphic needs and is also engineered to be ultra-low profile, allowing for multi-layering of the image while giving the seamless appearance of a single layer print.

"We are very pleased to add Fujifilm to our esteemed North American Sales Channels," said Joe Deetz, president of Visual Magnetics. "In addition to being able to distribute our products for use with third-party hardware, the company is also uniquely poised to offer Visual Magnetics' media profiled for optimum results with Fujifilm-brand printers. We think our customers will see very positive results from this distribution partnership."

"At Fujifilm, our goal is to maximize synergies with other members of the Fujifilm group and utilize our resources efficiently to achieve healthy growth," said Terry Amerine, program manager, wide format media at Fujifilm North America Corporation, Graphic Systems Division. "Visual Magnetics has a unique and exciting product, and we are looking forward to offering the Visual Magnetics Graphic System to our customers who are looking for the innovative display solution this system provides."

The Visual Magnetics system components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia® Micro-Iron coated print media, and InvisiLock® custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply applied to wall surfaces. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality signage and displays. Visual Magnetics' MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.

The Visual Magnetics Graphic System™ will be displayed at ISA 2012 this week in Visual Magnetics' booth #2846. Fujifilm will also be displaying a Visual Magnetics-interactive wall in their booth (#2536), which will feature samples of popular MagnaMedia including VM-Canvas™ 22, an award-winning product from the MagnaMedia Digital Fabric Collection.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit http://www.fujifilmusa.com/northamerica/, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About Visual Magnetics
Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media -- empowering brands to create dynamic in-store experiences that can be effortlessly updated. Four-time winner of the DPI/SGIA Product of the Year Award, the easy-to-use Visual Magnetics Graphic System™ features the patented Micro-Iron™ MagnaMedia® printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels. MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic -- substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable. Follow Visual Magnetics on Twitter at http://twitter.com/VisualMagnetics. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244 (855.VISMAG4).

For additional information, or to set up a meeting at ISA, contact:
Jill Colna or Jordan Bouclin
SVM Public Relations
401-490-9700
jill.colna@svmpr.com
jordan.bouclin@svmpr.com

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