DataSift Fuses Social and News Monitoring to Help Businesses Better Understand How News Spreads Socially

SAN FRANCISCO, CA--(Marketwire - Apr 3, 2012) - DataSift (http:/www.datasift.com/), the social-data platform company, today announced a content partnership and integration with NewsCred, creating the market's first data-platform that provides deep integration between social media monitoring and news monitoring. This integration makes it possible to monitor not just social media, but also news articles about a topic, industry or product, and understand how that news spreads through the social web. NewsCred licenses, curates and syndicates full text news articles, images and videos from more than 750 of the world's highest quality sources, including leading financial and entertainment publications in a fully license-compliant way.

Companies developing social media monitoring applications can now use DataSift's platform to listen for mentions about a company or product via news organizations, public Tweets, Facebook posts, blogs or a multitude of other online networks and forums.

For example:

• Businesses can monitor for positive or negative news articles about their company, and then see the trends in public sentiment about the news on Twitter over time.
• Researchers can analyze news about a specific topic or industry and how public opinion differs by geography, gender and social influence.
• Social media monitoring companies can make sense of surges in social conversations about a brand by analyzing news surrounding a company or topic.
• Financial organizations can track public sentiment to news to help guide trading decisions on capital markets.
• News organizations can gain insights into the news they produce and how it resonates with people as it spreads through social networks.

"It's critical that companies of all kinds evolve beyond passive monitoring of news from traditional channels to getting a deep understanding for news in the social channel. For example, Twitter is serving as an incredible catalyst for the evolution of the news industry. Breaking news goes viral through Twitter as people share and respond to major events, creating a 'multiplier effect' on both positive and negative news," said Rob Bailey, CEO, DataSift. "By partnering with NewsCred, we are able to provide our customers with more powerful tools for understanding the diffusion of news on social platforms like Twitter. For example, a positive news story about a company or product that has been retweeted 500,000 times is more likely to have an impact on a company (and its stock price) than one that has been retweeted a dozen times."

"It's always been our goal to find and create additional revenue opportunities for publishers," said Shafqat Islam, CEO of NewsCred. "By combining DataSift's platform with our news offering and analytics, this partnership represents a truly innovative way to monitor news across the social web."

Pricing and Availability
The NewsCred service is available to DataSift customers today. Customers can access news content from NewsCred in a monthly subscription. News organizations receive revenue from the content as part of their partnership with NewsCred. For more information and to sign-up, visit http://www.datasift.com/newsfeed/.

About DataSift
DataSift Inc. is a social data platform company, enabling enterprises and entrepreneurs to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. Through a licensing agreement with Twitter, DataSift provides companies with both real-time and historical Tweets to filter and uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. DataSift is an on-demand platform with a flexible pricing scale that makes enterprise-level data accessible to companies of any size. DataSift has offices in San Francisco and Reading, U.K. It has received investment from IA Ventures (Roger Ehrenberg), a fund that is focused exclusively on Big Data, and from GRP Partners (Mark Suster). For more information, visit http://www.datasift.com and follow us on Twitter @datasift.

About NewsCred
NewsCred (http://www.newscred.com/) is a platform that connects publishers and brands with the world's best journalism. NewsCred licenses, curates and syndicates full-text news articles, images and videos from over 750 of the world's highest quality sources -- ranging from original work by award-winning columnists to captivating editorials from publishers like The Economist, The Guardian, Forbes, Bloomberg and many more. NewsCred's editorial team and powerful semantic technology filters and customizes thousands of articles every day for each of their clients' specific needs, however broad or niche. With 1 platform, 1 license and 1 bill, NewsCred makes publishing simple, affordable and instant. Founded by Shafqat Islam, Iraj Islam and Asif Rahman in 2008, NewsCred has offices in New York, London and Dhaka. For more information, visit www.newscred.com and follow us on twitter @newscred.