TradeDoubler AB : NOTICE TO THE ANNUAL GENERAL MEETING IN TRADEDOUBLER AB (publ)


NOTICE TO THE ANNUAL GENERAL MEETING IN TRADEDOUBLER AB (publ)

The shareholders of TradeDoubler AB (publ), reg. no. 556575-7423, are hereby
summoned to Annual General Meeting to be held on Tuesday 8 May 2012, 5:00 pm, at
the company's premises on Sveavägen 20, 7(th) floor, Stockholm. Registration for
the meeting will commence at 4.30 pm.

 A. Participation

Shareholders  who wish to participate in the  Annual General Meeting must (i) be
recorded as shareholders in the register of shareholders maintained by Euroclear
Sweden  AB ("Euroclear") on Wednesday 2 May 2012, and (ii) notify the company of
their  intention to attend the meeting no later than on Wednesday 2 May 2012, at
4:00 pm.

The  notification shall be made in  writing to TradeDoubler AB (publ), Sveavägen
20, 7(th) floor,  111 57 Stockholm, by  telefax +46 (0)8-40 50 801 or  by e-mail
bolagsstamma@tradedoubler.com.  When  the  shareholders  notify the company they
shall  state their name, personal  identity number/registration number, address,
telephone  number, registered holding of shares  and, when applicable, number of
assistants   and,   when   applicable,  representatives.  Shareholders  who  are
represented  by a proxy holder should send  the original proxy, signed and dated
by  the shareholder, to the company in advance of the Annual General Meeting. If
the  proxy is issued  by a legal  entity a certified  copy of the certificate of
registration  or equivalent  ("Registration Certificate")  for the  legal entity
shall  be attached. The  Registration Certificate and  the proxy cannot be older
than  one year, however not when the proxy according to its wording is valid for
a   longer   period,  maximum  five  years.  The  proxy  form  is  available  on
TradeDoubler's website: www.tradedoubler.com.

Shareholders whose shares are registered in the name of a nominee must, in order
to  participate in  the Annual  General Meeting,  request that  their shares are
temporarily  re-registered in  their own  names in  the register of shareholders
maintained  by Euroclear.  Such registration  must be  effected by Euroclear not
later  than on Wednesday 2 May 2012. This  means that shareholders who need such
registration  must in  due time  before Wednesday  2 May 2012 notify the nominee
thereof.

Any  personal  record  data  from  proxies  and  the  register  of  shareholders
maintained  by Euroclear will be used for necessary registration and preparation
of the voting list for the Annual General Meeting.

At  the time of issuing notice to attend the Annual General Meeting, the company
has  in total 42,807,449 registered shares, with one vote per share. The company
holds 130,000 own shares.

The  shareholders present at the Annual General  Meeting have a right to request
information  regarding  the  matters  on  the  agenda  or the company's economic
situation  in accordance with chapter 7 section  32 of the Swedish Companies Act
(2005:551).

 B. Matters at the Annual General Meeting

B.1        Proposed Agenda

  1.   Opening of the meeting.
  2.   Election of the chairman of the meeting.
  3.   Preparation and approval of the voting list.
  4.   Approval of the agenda.
  5.   Election of one or two persons to certify the minutes.
  6.   Consideration of whether the meeting has been properly called.
  7.   The managing director's presentation.
  8.   Report by the chairman of the Board of Directors on the work of the Board
of Directors, the remuneration committee and the audit committee, and report by
the chairman of the nomination committee on the work of the nomination
committee.
   9.  Presentation of the Annual Accounts and the auditors' report and the
consolidated accounts and the consolidated auditors' report.
  10.   Resolutions regarding:
                a)                adoption of the profit and loss account, the
balance sheet and the consolidated profit and loss account and the consolidated
balance sheet,
                b)                allocation of the company's result according
to the approved balance sheet, and
                c)                discharge from liability for the members of
the Board of Directors and the managing director.
        11.   Determining the number of members of the Board of Directors that
shall be elected by the meeting.
   12.   Resolution on remuneration of the Board of Directors and the auditors.
    13.  Election of the members of the Board of Directors.
    14.  Election of the chairman of the Board of Directors.
15.  Resolution on the nomination committee for the Annual General Meeting of
2013.
16.  Resolution on principles for compensation and other conditions of
employment of the company management.
     17.  Resolution on long-term incentive program including resolutions on:
                a)                Performance Related Share Program 2012.
                b)                Repurchase of own shares due to Performance
Related Share Program 2012.
                c)                Transfer of own shares due to Performance
Related Share Program 2012.
                d)                Transfer of own shares due to Performance
Related Share Program 2011.
     18.   Other matters.
     19.   Conclusion of the meeting.


        B.2        Proposals for decision

                     Item 2 - Election of the chairman of the meeting

The  nomination  committee  proposes  Mats  Sundström,  chairman of the Board of
Directors, as chairman of the meeting.

Item 10 b) - Allocation of the company's result

The  Board  of  Directors  proposes  a  dividend of SEK 64,016,174 (SEK 1,50 per
share)  and that Friday May 11 2012 shall be the record day (Sw. avstämningsdag)
for  receipt of the dividend.  Provided the Annual General Meeting resolves upon
the  proposal, payment of  the dividend is  expected to be  made by Euroclear on
Wednesday May 16 2012.

Items 11-14 - Election of the Board of Directors and remunerations etc.

The  nomination committee  has consisted  of Ramsay  Brufer, appointed by Alecta
(chairman),  Annika Andersson, appointed by  the Fourth Swedish National Pension
Fund,  Per Trygg, appointed by  SEB Fonder, and Mats  Sundström, the chairman of
the Board of Directors.

The nomination committee has proposed the following to the Annual General
Meeting:

  * that the number of General Meeting elected ordinary members of the Board of
    Directors shall amount to six without any deputies;
  * that the compensation, adjusted compared to last year, shall amount to:
chairman of the Board                                670,000 SEK
directors of the Board                                 310,000 SEK
               chairman of the remuneration committee         50,000 SEK
               members of the remuneration committee        25,000 SEK
               chairman of the audit committee                 100,000 SEK
               members of the audit committee                 50,000 SEK;

  * that  compensation is not awarded  to members of the  Board of Directors who
    are employed by the TradeDoubler group;
  * that  the auditors shall be entitled to  a fee in accordance with the amount
    invoiced;
  * that  the  following  persons  are  re-elected  as  members  of the Board of
    Directors:  Mats  Sundström,  Kristofer  Arwin,  Martin  Henricson, Caroline
    Sundewall, Simon Turner and Heléne Vibbleus Bergquist; and
  * that Mats Sundström is elected as chairman of the Board of Directors.

Item 15 - Resolution on the nomination committee for the Annual General Meeting
of 2013

The nomination committee proposes, in short, the following nomination procedure.

The  company shall have  a nomination committee  consisting of four members; one
member  appointed by  each of  the three  shareholders controlling  the greatest
number  of votes and the chairman of the Board of Directors. The chairman of the
nomination  committee  shall  be  the  member  who  has  been  appointed  by the
shareholder  controlling the greatest number of votes, unless the members decide
differently.

The  nomination committee shall  be formed based  on the shareholding statistics
from   Euroclear  as  per  the  last  banking  day  in  August  2012, and  other
shareholding  information which  is available  to the  company at  that point in
time.

The  names of the appointed members and  the names of the shareholders they have
been appointed by shall be announced as soon as they have been appointed.

If,  during the nomination committee's term  of office, one or more shareholders
who  appointed a member(s) to  the nomination committee no  longer are among the
three  shareholders  controlling  the  greatest  number  of  votes,  the members
appointed  by  such  shareholder(s)  shall  resign  and  be  replaced  by  a new
member/new  members appointed by  the shareholder(s) that  at that time has/have
resided among the three shareholder(s) controlling the greatest number of votes.
Unless  specific reasons are at  hand, no changes shall  occur in the nomination
committee's  composition if merely marginal changes  in the number of votes have
occurred,  or if the changes have occurred  later than three months prior to the
Annual General Meeting.

The nomination committee shall draw up proposals, on the issues mentioned below,
for presentation to and decision by the Annual General Meeting 2013:

     a. proposal of chairman of the Annual General Meeting,
     b. proposal of Board of Directors,
     c. proposal of chairman of the Board of Directors,
     d. proposal of auditor;
     e. proposal of remuneration and other compensation to each member of the
        Board of Directors and compensation for committee work,
     f. proposal of remuneration to the company's auditor, and
     g. proposal of nomination procedure for the Annual General Meeting 2014.

Item 16 - Resolution on principles for compensation and other conditions of
employment of the company management

The  Board  of  Directors'  proposal  for  principles  of compensation and other
employment terms of the company management is, in summary, that the compensation
shall  be competitive  on the  local market  in order  to attract,  motivate and
retain  highly skilled employees. Individual remuneration  shall be based on the
employee's experience, competence, responsibility and performance.

Total remuneration shall be based on four main components; base salary, variable
salary, pension benefits and long term incentive programs.

Variable  salary shall be in line with  local market conditions and shall reward
growth,  earnings of the  business and have  a uniting effect  for the group. It
should  also  be  based  on  predetermined  measurable targets. There shall be a
maximum limit for the variable salary, normally not more than 50 per cent of the
base salary.

The  board  of  director's  view  is  that  long term incentive programs form an
essential  part of the  long term remuneration  strategy. The Board of Directors
has  the intention to propose the company to continue offer a long term share or
share  price related incentive program, corresponding to the program resolved at
the  Annual  General  Meeting  2011, to  the  executive management and other key
employees.  The Board of Directors is of  the opinion that such a program should
be  performance based, presuppose a continued  employment within the group, and,
to the extent it is considered necessary, require an investment by the employee.
The  Board of Directors may alternatively propose  a cash based program which is
not  share nor share price related which should be performance based and whereby
the  maximum payment  to the  management may  amount to  50 per cent of the base
salary.  Share and share price related incentive programs shall be approved by a
General Meeting.

Matters  regarding the  terms of  employment for  the managing  director will be
decided  upon by the Board of Directors.  The managing director decides upon the
terms  of employment for  the other company  management, after approval from the
remuneration committee.

The  Board of  Directors or  the remuneration  committee may  deviate from these
principles if special reasons are at hand in an individual case.

Item 17 - Resolution on long-term incentive program

Background and reasons for proposal

The  Board of Directors find it essential  and in all shareholders interest that
key employees in the group have a long-term interest of a good value development
of  the share in the company and proposes  the Annual General Meeting in view of
this the Performance Related Share Program 2012 for key employees.

The  purpose of  the Performance  Related Share  Program 2012 is to increase the
group's  attractiveness  as  an  employer  and  stimulate  the  key employees to
continued  loyalty and continued good performance. To participate in the program
it  is required that key employees with  resident in Sweden make their own share
investment.

The  program essentially  corresponds to  the Performance  Related Share Program
2011 resolved  upon at the  2011 Annual General Meeting.  It is the intention of
the  Board  of  Directors  to  propose  the  Annual  General Meeting a long-term
incentive program also for 2013 in accordance with the proposed principles.

Item 17 a) - Performance Related Share Program 2012

The  Board of Directors proposes that the Annual General Meeting resolves on the
implementation of a long-term Performance Related Share Program 2012 that covers
maximum  260 000 shares  (and  further  including  a maximum of 50,000 shares as
hedge for social security fees), according to the principle guidelines below.

Up  to  17 key  employees  including  the  managing  director  will  be  offered
participation in Performance Related Share Program 2012.

Maximum  participation in  Performance Related  Share Program 2012 requires that
employee  with  resident  in  Sweden  owns TradeDoubler shares ("Saving Shares")
corresponding to a value of ten per cent of the participant's base salary (fixed
salary)  before tax for  year 2012 divided by  the average volume-weighted share
price  on NASDAQ OMX Stockholm for the TradeDoubler share during a period of ten
trading  days immediately following the  Annual General Meeting 2012. If Savings
Shares  are retained by  the employee during  a three-year period and employment
within  the TradeDoubler group continues during  the entire period, the employee
has  right to,  provided the  below stated  performance requirements  related to
earnings  per  share  are  achieved,  allotment  of shares free of consideration
("Performance Shares"), according to the following:

·     The  managing director  has right  to allotment  of up to four Performance
Shares for each Savings Share.
·     Approximately  five key  employees' with  resident in  Sweden has right to
allotment of up to three Performance Shares for each Savings Share.
·     Approximately  nine key employees' with resident outside Sweden have right
to  up to three  Performance Shares for  each TradeDoubler share the participant
would  have received if  he had invested  up to ten  per cent of his base salary
before  tax for the year 2012 on corresponding terms as participants resident in
Sweden.  A requirement for share ownership  does not exist for employee resident
outside Sweden.

If participant with resident in Sweden disposes Savings Shares during the three-
year   period,  the  possibility  to  receive  Performance  Shares  will  reduce
proportionally.

Allotment  of Performance  Shares is  based on  average annual percentage growth
rate  in Earnings  per Share  ("EPS") during  the financial  years 2012 to 2014
compared with the financial year 2011. Allotment of Performance Shares will take
place  between an average annual EPS growth  of 20 and 40 per cent. No allotment
of  Performance Shares will take place if the annual EPS growth is less than 20
per  cent. At 20 per cent average annual  EPS growth, 20 per cent of the maximum
allotment  will  be  allocated.  Maximum  number  of  Performance Shares will be
allocated if the average annual EPS growth is at or above 40 per cent. Allotment
of Performance Shares at an average annual EPS growth between 20 and 40 per cent
is linear.

The  value that a participant can receive  at allotment of Performance Shares in
the program is maximized at an amount per share that corresponds to 400 per cent
of  the  average  volume-weighted  share  price  on NASDAQ OMX Stockholm for the
TradeDoubler share during a period of ten trading days immediately following the
Annual General Meeting 2012.

Before  the number of Performance Shares  to be allotted are finally determined,
the  Board  of  Directors  shall  examine  whether  the  allotment is reasonable
considering  the  company's  financial  results  and position, shareholder value
development, conditions on the stock market and other circumstances, and if not,
as determined by the Board of Directors, reduce the number of Performance Shares
to  be allotted to the lower number of shares deemed appropriate by the Board of
Directors.

Participants  shall  for  allotment  of  Performance Shares receive compensation
equal to the cash dividend paid out during the three-year period.

The  number of shares included in the  proposal may be recalculated by the Board
of  Directors due  to changes  in the  capital structure,  such as  bonus issue,
consolidation or split of shares, new issue or reduction of the share capital or
similar measures.

The  Board  of  Directors,  or  a  committee  established  by the Board for this
purpose,  will  be  responsible  for  the  detailed  drafting  and management of
Performance  Related  Share  Program  2012, within  the  scope  of the principal
conditions  and guidelines as specified. The  Board of Directors shall thereupon
be  entitled  to  make  necessary  adjustments  to meet specific rules or market
conditions abroad.

Participation  in the  Performance Related  Share Program  2012 presupposes that
such  participation  is  legally  possible  as  well as possible with reasonable
administrative  cost and  financial efforts  according to  the assessment of the
company.  The  Board  of  Directors  shall  however  be entitled to implement an
alternative   incentive   solution   for   employees  in  such  countries  where
participation  in Performance Related Share  Program 2012 is not advisable. Such
alternative incentive solution shall, as far as practicably possible, correspond
to the terms for the Performance Related Share Program 2012.

Costs

The  total effect on the  profit and loss account  is estimated to approximately
SEK  9.6 million  distributed  over  the  years  2012 - 2015. The costs shall be
compared  with  TradeDoubler's  total  remuneration costs 2011, including social
security fees, amounting to SEK 334.3 million.

The  calculations  are  based  on  assumptions  that all available shares in the
Performance Related Share Program 2012 will be utilized.

Costs  that affect the profit  and loss account, but  will not have an effect on
the cash flow

Compensation costs, corresponding to the value of Performance Shares transferred
to  employees is  estimated to  approximately SEK  8.1 million. The compensation
costs are distributed over the plan period 2012 - 2015.

Social  security charges as  a result of  transfer of shares  to employees on an
assumed  average share price at  allotment at SEK 31 are  estimated to amount to
approximately  SEK 1.6 million. The social security  costs are expected to occur
mainly during 2015

Costs that affect the profit and loss account and cash flow

Administration costs have been estimated at a maximum of SEK 1 million.

Dilution and effects on key figures

The company has approximately 42.8 million issued shares.

As  per 31 December  2011, the company  held 130,000 own  shares to  be used for
Performance Related Share Program 2011, corresponding approximately 0.3 per cent
of the total number of issued shares and votes in the company.

In  order to implement the Performance  Related Share Program 2012 an additional
total  of 310,000 shares  are required,  corresponding to approximately 0.72 per
cent of the number of issued shares and votes in the company.

Preparation of the matter

The Performance Related Share Program 2012 has been prepared by the Remuneration
Committee and in consultation with the Board of Directors. The proposal has been
adopted by the Board of Directors. The managing director has not participated in
the Board of Directors preparation and decision on the proposal.

Outstanding share-related incentive programs


The  company's  current  share  related  incentive  program  is described in the
company's 2011 Annual Account in footnote K6.

Majority requirements

A  valid resolution  by the  Annual General  Meeting in  respect of the proposal
under  this item requires that the  resolution be supported by shareholders with
more  than half of the votes  cast or, in the event  of a tied vote, through the
chairman exercising his casting vote.

Item  17 b), 17 c)  and 17 d)  - Acquisition  of own  shares and transfer of own
shares

Background

The  Board  of  Directors  has  evaluated  different  methods  for  securing the
undertakings  under the  Performance Related  Share Program  2012, and considers
that  repurchased shares provide the most  cost-efficient and flexible hedge for
the program.

The  company has earlier repurchased 130,000 own shares for the purpose of using
repurchased  shares  as  a  hedge  for  the  company's Performance Related Share
Program 2011. 111,384 of those shares have been reserved for possible allocation
according to Performance Related Share Program 2011. The remaining 18,616 shares
are  comprised by a resolution of transfer  at NASDAQ OMX Stockholm latest prior
the  Annual General Meeting of 2012 in order to cover inter alia social security
fees  with reference to Performance  Related Share Program 2012. This resolution
is proposed to be extended, please further refer to item 17 d) below.

The  Board of Directors still  consider that is to  the company's benefit to use
repurchased  shares for  the company's  share-related incentive  program. If the
Annual  General  Meeting  2012 approves  the  Performance  Related Share Program
2012, the  program may lead to the delivery of Performance Shares. To be able to
meet the future delivery undertakings and hedge costs related to this, the Board
has  decided to propose that the Annual  General Meeting resolves to acquire and
transfer  own shares. If the proposal  to transfer repurchased shares to program
participants  would not be approved by the  Annual General Meeting, the Board of
Directors  will consider other means to meet the delivery undertakings under the
program.

To  fulfil commitments  under Performance  Related Share Program 2012 (including
social  security  fees)  an  additional  of  maximum 310,000 shares is required,
corresponding  to  approximately  0.72 per  cent  or  the total number of issued
shares.

In  order to secure  delivery under Performance  Related Share Program 2012, the
Board  of Directors propose  under item 17 c),  that no more than 260,000 shares
may be transferred to employees within the TradeDoubler group, an in addition no
more  than 50,000 shares may be transferred at the NASDAQ OMX Stockholm in order
to  cover  inter  alia  social  security  fees.  The  Board of Directors further
proposes  under item 17 d) that  no more than 18,616 shares  shall be able to be
transferred  at the  NASDAQ OMX  Stockholm in  order to  cover inter alia social
security fees due to Performance Related Share Program 2011.

In view of this and in order to secure delivery of shares to participants in the
Performance Related Share Program 2012 and by that means secure costs related to
this  as  well  as  in  Performance  Related  Share  Program  2011, the Board of
Directors proposes the following.

Item  17 b) - Acquisition of own shares due to Performance Related Share Program
2012

The  Board of Directors proposes that  the Annual General Meeting authorizes the
Board,  for  the  period  until  Annual  General Meeting 2013, at one or several
occasions, to resolve on acquisitions of own shares as follows.

        i)        Acquisitions may be made of no more than 310,000 shares.
        ii)        The shares may only be acquired on NASDAQ OMX Stockholm and
in accordance with the rules regarding purchase and sale of the Company's own
shares as set out in NASDAQ OMX Stockholm's Rulebook for issuers.
        iii)        Acquisitions of shares may only be made at a price within
the officially quoted price range on each occasion, which means the range
between the highest buying price and the lowest selling price.
        iv)        Payment for the shares shall be made in cash.

The  acquisition cost for repurchase of own  shares are estimated to maximum SEK
9.6 million at an assumed share price of SEK 31.

Item  17 c) - Transfer  of own shares  due to Performance  Related Share Program
2012

In order to fulfil obligations under Performance Related Share Program 2012 it
is proposed that the Annual General Meeting, resolves on transfer of these
shares and the shares that are acquired according to item 17 b) above, i.e. in
total no more than 310 000 shares, according to the following:

        i)        No more than 260 000 shares may be transferred to participants
in under item 17 a) accounted for Performance Related Share Program 2012.
Transfer may either be made free of consideration directly to participant or
through transfer to a subsidiary within the TradeDoubler group, in which such
subsidiary shall be obligated to immediately free of consideration transfer
shares to participant.
        ii)        The company shall be entitled to, before the Annual General
Meeting 2013, on NASDAQ OMX Stockholm, in accordance with the rules regarding
purchase and sale of the Company's own shares as set out in NASDAQ OMX
Stockholm's Rulebook for issuers, at a price within the officially quoted price
range on each occasion, which means the range between the highest buying price
and the lowest selling price, at one or several occasions, transfer no more than
50 000 shares at a price within the officially quoted price range on each
occasion in order to cover certain expenses, mainly social security fees that
may arise due to Performance Related Share Program 2012.

The 310,000 shares required for the Performance Related Share Program 2012
correspond to a dilutive effect of approximately 0.72 per cent.

The reason for the deviation from the shareholders' pre-emptive rights and basis
for the calculation of the transfer price according to item 17 c) is to enable
TradeDoubler to transfer shares to participants in the Performance Related Share
Program 2012 in accordance with the terms and conditions adopted for the
program.

Item 17 d) - Transfer of own shares due to Performance Related Share Program
2011

In order to fulfil obligations under the Performance Related Share Program 2011
it is proposed that the Annual General Meeting resolve that the company shall be
entitle to, prior the Annual General Meeting 2013, on NASDAQ OMX Stockholm,
transfer no more than 18,616 shares at a price within the officially quoted
price range on each occasion in order to cover certain expenses, mainly social
security fees.

Majority requirement

A valid resolution by the Annual General Meeting in respect of the proposal
under item 17 b) and 17 d) requires that the resolution be supported by
shareholders with at least two-thirds of the votes cast as well as represented
at the Annual General Meeting. A valid resolution by the Annual General Meeting
in respect of the proposal under item 17 c) requires that the resolution be
supported by shareholders with at least nine-tenths of the votes cast as well as
represented at the Annual General Meeting.

 C. Miscellaneous

The  Annual  Accounts,  the  auditor's  report  and complete proposals and other
documents  according  to  the  Swedish  Companies  Act  will, no later than from
Tuesday 17 April 2012, be made available at the company's head office and at the
company's website: www.tradedoubler.com. Copies of the documents as well as this
notice  will be sent  without charge to  shareholders that so  request and state
their address.


                          ___________________________

                             The Board of Directors
                            Stockholm in April 2012
                             TradeDoubler AB (publ)


[HUG#1600233]

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