Cascadian Farm Prepares for Earth Day by Creating a New Tradition: An Organic Holiday Celebration

Initiative Encourages People to Celebrate the Benefits of Their Organic Commitment With Others on Earth Day


MINNEAPOLIS, MN--(Marketwire - Apr 19, 2012) - This Earth Day, Cascadian Farm® is encouraging people to create a new tradition of celebration on Earth Day as a reward for caring for the planet year round by participating in the organic movement.

To build conversation around the benefits of eating organic and to raise awareness for a new tradition of celebrating Earth Day with an organic meal, Cascadian Farm welcomes newcomers and organic enthusiasts to "like" their Facebook page at www.facebook.com/cascadianfarm and join more than 200,000 others in their celebration.

Cascadian Farm will be posting ideas and encouragement for Facebook fans to start their own Earth Day celebrations including earth-friendly decorations, organic recipes such as Breaded Chicken with Edamame Succotash and Spinach Manicotti, and a "Let's Celebrate, It's Earth Day!" sweepstakes with a chance to win a year's supply of a Cascadian Farm organic product.

"At Cascadian Farm, we work to provide high quality, wholesome organic foods," said Dom Alcocer, Marketing Manager. "We hope that this new tradition of celebrating Earth Day with an organic meal starts conversations about the benefits of eating organic both for the earth and for ourselves."

Organic refers to the way agricultural products and foods are grown and processed. Cascadian Farm provides helpful information on its website to educate consumers about organic benefits, which include:

1. Organic foods have strict standards. They are grown without the use of synthetic pesticides, chemical fertilizers, or genetically-engineered ingredients and the USDA has specific labeling rules to help consumers know exactly what's in the food they buy.

2. Organic farms can use less energy. According to the United Nations Food and Agriculture Association, organic agriculture performs better than conventional agriculture on a per acre scale, both with respect to direct energy consumption and indirect consumption.

3. Healthy soil is produced. Organic farmers are required to demonstrate how they've improved soil quality. Cascadian Farm does this by partnering with farmers that rotate their crops, compost and plant cover crops over the winter, among other organic practices.

4. Organic farmers are leaders in research. Cascadian Farm relies on partnerships with organizations such as the Organic Farming Research Foundation (OFRF), which funds research to help farmers minimize the impact farming has on the environment.

5. Help local farmers. Many organic farms are family owned and buying organic food supports the community and the people that work within it.

For more information and to enter the "Let's Celebrate, It's Earth Day!" sweepstakes between April 10-24, 2012, visit Cascadian Farm's Earth Day Facebook Application via www.facebook.com/cascadianfarm.

About Cascadian Farm®
Cascadian Farm is one of the country's leading brands of organic foods, offering more than 70 products from ready-to-eat cereals and granola bars to frozen fruits and vegetables, juice concentrates and fruit spreads. People have enjoyed our great-tasting and convenient organic foods for more than 40 years. Visit www.cascadianfarm.com to find more information on our products and to learn how every delicious bite is good for you, your family, and the world we share.

Contact Information:

Terese Kelly
DiGennaro Communications
(212) 966-9525
tkelly@digennaro-usa.com