CLEARWATER, Fla., April 20, 2012 (GLOBE NEWSWIRE) -- Infusion Brands International (INBI.PK) – a global consumer products company – continues to expand its presence in the European market through its most recent global distribution alliance with Varo. This private label and co-branding license agreement grants distribution rights for the DualSaw technology through several of Varo's most successful retail partners.
DualSaw, an engineering wonder with two blades that simultaneously rotate in opposite directions, has become one of the most successful products launched via direct response television since Infusion Brands took over product distribution in 2009. Varo first became interested in the innovative consumer product after seeing it on exhibition at the recent International Trade Fair in Cologne, Germany.
Varo is a leading distributor of power tools in Europe. This agreement provides Varo with an exclusive distribution agreement for certain retailers worldwide, including Aldi, Aldi International and Lidl, representing more than 18,000 stores. This agreement also allows for additional retail and geographic distribution channels in the future.
"Infusion Brands has a history of quickly 'going global' with successful products," said Bob DeDecco, Chairman and CEO of Infusion Brands. "This new alliance with Varo will translate into instant distribution of our DualSaw technology throughout much of Europe faster than if we were to move forward on our own. We're excited to partner with a company with a long history of success in the consumer products market and deep experience in the do-it-yourself segment, and we look forward to future collaborations with Varo."
Infusion Brands is working behind the scenes on research and development for DualSaw product enhancements and product line expansions which have already been identified as future distribution opportunities between Varo and Infusion Brands.
"When we saw the DualSaw technology at the International Trade Fair in Germany last month, we knew immediately that it was a game changer, representing the highest level of quality in this category with multiple competitive advantages," said Luc Croonen, Purchase Director for Varo. "Not only is the innovative technology behind DualSaw itself extraordinary, but the product development the folks at Infusion Brands are working on will provide a scalable revenue channel for us both over the long term."
Infusion Brands recently announced similar distribution alliances for DualSaw with Brand Developers in Australia and New Zealand, A-tech Maskin in Sweden, and BEST PPUH in Poland.
About Infusion Brands International, Inc.
Infusion Brands International, Inc. (INBI.PK) is a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.
About Varo
Varo is a specialist with over 50 years of experience in the global distribution of do-it-yourself products. The company offers a wide range of power tools, garden tools, hand tools and accessories under its own brands – Varo, Power Plus and Kreator – or under private labels. For more information, visit www.varo.com.