LONDON, April 30, 2012 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, announced today availability of a white paper by Dr. Gerald Power entitled "Chanel Shift: Realising the Benefits." Within the white paper, Gerald identifies what he calls the "golden thread" of common factors that connect successful channel shift projects and lead to the realisation of benefits. His assessment and presentation of best practices in project development and execution are aimed at providing guidance to the practitioners tasked with realising and measuring benefits from channel shift.
Gerald says in introducing his paper, "While working within government I wrote several papers on channel shift and challenge optimisation, but have long felt the need for a piece of work aimed at practitioners and service delivery professionals rather than policy leaders and the general public. I'm appreciative of GovDelivery's support in bringing to my attention several concrete examples of best practice in delivering successful channel shift projects and helping me share these examples – as well as the thinking behind them – with those actually executing channel shift projects and looking for ways to realise real benefits."
Gerald added: "One of the most important features of a successful channel shift project is utilising a cost effective digital management solution for broadening reach and effectively driving demand to those new channels. I value GovDelivery's focus on that fundamental aspect of channel shift: communicating your new proposition to your customers, drawing them into the new channels and keeping them there."
Gerald makes several conclusions about the industry throughout the white paper. Some - such as his contention that the potential savings from channel shift are real and significant – he admits are not likely surprising. However, he hopes others will be provocative and notes his most radical conclusion could be that in order to achieve effective digital self-service, organisations may have to radically re-think their communication strategies.
"It's been a pleasure to work with Gerald to help bring some of his expertise and fresh thinking to government agencies as they work to maximise direct connections with citizens and stakeholders," said Dave Worsell, Director of Government Solutions, GovDelivery. "There are few others with the breadth of experience and willingness to share ideas and help practitioners realise the true benefits of channel shift in the current economic climate. We firmly concur with his conclusion that effective communication is a vital part of driving channel shift, and that digital communication needs to be at the heart of any strategy to draw customers into using new self-service channels and of keeping them in these channels."
Download the white paper at http://direct.govdelivery.com/channelshift-pr.
About the Author: Dr. Gerald Power
Gerald has spent most of his career working within the public sector on change and efficiency improvement programmes. Gerald started his career with the Ministry of Defence on its science and technology fast track management training programme working on computer based training systems. Later he went on to specialise in change and benefits realisation with a particular emphasis on the role of technology, skills and behaviour change in effective delivery of outcomes.
During his career he has worked across all of the major Central Government departments including DWP, DH, HMRC, DfT, Directgov and CLG. This has also involved working with Local Government, the third sector and industry in situations ranging from simple procurement to international collaborative alliances.
His most prominent role within Government before leaving to become a freelance consultant was with the Cabinet Office where he provided advice to Ministers and Departments on the economic case for digital services and on delivering cashable savings. This included time at Directgov, soon to be provider of a single domain for government service delivery, working on customer proposition and maximising returns from investment in digital. Gerald is a full member of the Association for Project Management (APM), PRINCE II practitioner and is experienced in benefits based business case design and project management.
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication solutions, helps government maximise direct connections with the public while reducing communications cost. More than 500 government organisations worldwide, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.
The GovDelivery logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8030