NEW YORK, May 7, 2012 (GLOBE NEWSWIRE) -- American Student List ("ASL") a leading supplier of youth marketing data and a division of Euro RSCG Discovery and Alloy Direct Marketing, a division of Alloy Media + Marketing and one of the nation's leading youth, young adult and student direct marketing providers, today announced they will merge effective immediately, launching a new company called AlloyASL. This new company combines extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
"The merging of American Student List and Alloy Direct Marketing will allow our clients to accurately reach the coveted 13-24 year-old demographic across traditional and digital media platforms, including email, mobile and online," said Clive Maclean, CEO, Euro RSCG Discovery. "In addition, this merger will bring more value to our clients and strengthen the company."
Alloy Direct Marketing's senior executives will assume leadership roles in the new company. Effective immediately, Andrew Belth, Senior Vice President, and Steven Stolls, Vice President of Sales, will be named President and Executive Vice President, respectively. Belth and Stolls together bring more than five decades of experience in serving the direct marketing industry. Mr. Belth, who has served as judge for the Direct Marketing News Caples Student Campaign of the Year, has been instrumental in Alloy Direct Marketing's consistent and significant growth since the division was formed under the Alloy Media + Marketing umbrella in 2002. Mr. Belth has guided strategy for Alloy Direct Marketing during the past decade, and, together with Mr. Stolls, has led the business to continuous profitability during such period, including posting organic double-digit increases over the last three years.
ASL was founded over 40 years ago and pioneered the compilation of student databases. They have worked with thousands of marketers over the years, including many Fortune 100 companies. In 2001, ASL was acquired by Havas Worldwide and became part of Euro RSCG.
AlloyASL will continue to leverage strategic marketing opportunities through its deep relationship with sister Alloy Media + Marketing division Alloy Digital, a leading creator and distributor of media and entertainment for the 12-34 demographic. Alloy Digital controls the largest media and advertising network of young adult-targeted websites, according to comScore, with reach to over 43% of P12-34 internet users. AlloyASL will continue to leverage Euro RSCG Discovery's advanced data analytics capabilities to further develop and maintain the incredibly powerful teen and young adult segmentation products currently available to their clients.
"This merger creates an ideal organization that is strongly positioned for expansion into emerging areas within the direct marketing and database sectors," said Mr. Belth. "The youth and young adult markets continue to prove their massive influence in the marketplace and, more so than nearly any other demographic, keep pace with advancing technologies. We are energized by the opportunities our combined knowledge will offer and look forward to extending our expertise into developing platforms and delivering clients scalable and progressive data solutions."
About Alloy Media & Marketing
Alloy is a leading provider of media and entertainment for the 12-34 year old market. With a combination of original content creation, high quality production, and impactful distribution channels, Alloy connects with a high concentration of active young adult consumers. Under the Alloy corporate umbrella, Alloy Digital operates the top ranked media and advertising network of young adult websites and a Top 10 video network, according to comScore Media Metrix, along with the third most subscribed to channel on YouTube; Alloy Entertainment creates Nielsen top rated TV shows, popular movies, industry recognized digital series, along with and a record number of New York Times best-selling books; Award-winning Channel One operates the leading television news network for teens; and Alloy Education.
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About Euro RSCG Discovery
Euro RSCG Discovery is the data analytics, CRM and behavioral marketing agency network of Euro RSCG Worldwide. The agency combines research – behavioral, attitudinal and lifestyle data – to develop actionable insights that help clients build loyalty, increase share and create personal connections to their brands. Clients including Blockbuster, Diageo, IBM, Liberty Mutual Insurance and Sprint have all used Euro RSCG Discovery's tools to leverage consumer behavior and gain greater financial rewards. The agency has offices in Chicago, Illinois; Baltimore, Maryland; Mineola, New York; Richmond, Virginia; and Wilton, Connecticut. For more information, please visit www.eurorscgdiscovery.com.