TROY, MI--(Marketwire - May 22, 2012) - Hundreds of leading brand managers and marketers will be attending the 10th Anniversary of the Packaging that Sells Conference, October 1-3, 2012 in Chicago. Since 2002 consumer good giants have been showing off their creative and strategic prowess at this conference which bridges package design and brand strategy like no other event. Good packaging matters!
The Packaging that Sells Conference presented by BRANDPACKAGING offers sessions from top brand innovators; new resources from premium suppliers; and a chance to build important business relationships with key players in the industry. Past attendees have represented the American Dairy Assoc., Hewlett-Packard, Best Buy, Black & Decker, Cadbury Schweppes, Johnson & Johnson, Kohler Company, Logitech, Lowe's, McDonald's, Pepsi-Cola, Pepperidge Farm, Tyson Foods and more.
This year's speakers will share ideas on new consumer landscape and the role of design in business. Keynote Speaker Chris Durham, former Lowe's Brand Manager and now President & Chief Strategist of My Private Brand, will present "A Seismic Brand Shift in Home Improvement" at 8:45 am Tuesday, October 2. Other speakers will include Peter Borowski from Kraft Foods, Scott Young from Perception Research Services, Bianca Cancellara from Unilever, Peter Clark from Product Ventures, Robin Utay from Dr. Pepper/Snapple, and Eliot Schreiber from Cloverleaf Innovation, to name a few. The full conference program can be found at www.packagingthatsells.com.
"We have listened to our audience and will offer an expanded and improved format this October offering two full days of education and networking in an inspiring and productive environment with more concise, focused case studies, more shared learning experiences and more opportunities to make meaningful connections," said Sam Wilson, Associate Publisher of BRANDPACKAGING. "As always, this conference has become a go-to source of insights, inspiration and connection-making opportunities for brand marketers and their package design and development teams. We look forward to another successful event."
About Packaging That Sells
The Packaging that Sells Conference, being held October 1-3, 2012 at the Embassy Suites in Chicago, returns for its 10th anniversary with a single message: Make it Matter. The event is produced by BNP Media Group and sponsored by BRANDPACKAGING Magazine. Register for the conference before May 31, 2012 and save $400. For up to date conference information and to register, please visit www.packagingthatsells.com.
Contact Information:
For further information, contact:
Amy Riemer
Media Relations
978-475-4441 (office)
978-502-4895 (cell)