EMERYVILLE, Calif., May 22, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, today announced that Smith Micro Software, Inc., a developer of award-winning creative and utilities software, has deployed Lyris HQ to better manage and increase revenue from its email marketing programs. By implementing Lyris HQ, Smith Micro has been able to develop new campaigns that deliver against aggressive performance standards and provide products and offers that are valuable to its customers. Additionally, Lyris is helping Smith Micro grow their database by helping define and implement multiple opt-in points across web properties, which has resulted in improved list size and quality.
"Lyris has allowed us to dramatically improve our program control and visibility, making it easier to execute targeted follow-up campaigns and monetize our offers on a large scale," said Lin Petrucci, VP Operations, Northern California of Smith Micro Software, Inc. "After using Lyris HQ for several months, we are already seeing more dependable results from mailing to mailing with open rates consistently in the 15-25 percent range, and click-through rates stabilizing to an acceptable range for industry standards."
Smith Micro has also experienced success using Lyris HQ's re-targeting and advanced segmentation capabilities. By creating new activity-based groups of users, Smith Micro was able to alter the content of a campaign and resend as a "last chance opportunity" before an offer expired. With this strategy, Smith Micro increased its open rates up to a high of 80 percent, generating additional revenue as specific campaigns came to a close.
"Digital marketing is an increasingly complex and data-driven function that continues to evolve," said Nello Franco, senior vice president for customer success, Lyris. "Our advanced segmentation and analytics tools helps users better understand their customer's behavior and create more effective and targeted communications that drive revenue."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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About Smith Micro Software, Inc. - Productivity and Graphics Group:
Based in Santa Cruz, Calif., the Smith Micro Software Productivity and Graphics Group produces award-winning software that inspires consumer creativity and enables efficiency. The group's creative suite of programs provides artists of all skill levels – from novice to professional – with the tools to illustrate, animate and create 2D and 3D art. Some of the Productivity and Graphics Group's award-winning creative and utilities products include Poser, Anime Studio, Manga Studio and StuffIt. Smith Micro Software's common stock trades on the NASDAQ Global Market under the symbol SMSI. For more information about Smith Micro Software, Inc. (Nasdaq:SMSI), visit www.smithmicro.com.