EMERYVILLE, Calif., May 25, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced the appointment of Tod Bayne as vice president of global partner sales.
Tod is responsible for the overall growth of Lyris' partner revenue, with a specific focus on interactive and media agencies, system integrators, technology platform partners and other value-added resellers. Tod has more than 15 years of partner sales and operations experience in the high tech industry. Most recently, Tod was senior director of enterprise partner sales at Adobe's Omniture Business Unit, where he was instrumental in growing partner revenue by more than $30M in 2011. Prior to Adobe, Tod was a founding member of the partner sales organization at Omniture where he helped build and grow the company's Enterprise Partner Program to over 700 organizations. Tod has also held strategic sales and channel leadership positions at BEA, WebTrends/NetIQ, Fujitsu PC and Ingram Micro. Tod holds a bachelor's degree in marketing from Florida State University.
"Lyris solutions help marketers develop meaningful and profitable relationships with their customers," said Tod. "I look forward to extending these benefits to our existing and new partners so that their customers can realize the benefits of our advanced digital marketing solutions."
"Tod has an exceptional track record of developing world-class channel sales programs that deliver significant value to partners and their customers," said Wolfgang Maasberg, CEO of Lyris. "His addition to our leadership team expands our ability to enter new markets with solutions that will dramatically change how digital marketers engage with their customers."
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing performance by providing automated message delivery, robust segmentation and real-time marketing analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer services and support.