SAN DIEGO, May 29, 2012 (GLOBE NEWSWIRE) -- ExxonMobil, the world's largest publicly traded international oil and gas company, and Healthyroads, Inc., the total population health management subsidiary of American Specialty Health Incorporated (ASH), were recently honored for outstanding health and wellness promotional campaigns targeted to ExxonMobil employees. The award-winning materials were jointly developed to help drive enrollment in ExxonMobil's "Culture of Health" wellness program, administered by Healthyroads.
The competitions were sponsored by the following six organizations:
- The Association of Marketing and Communication Professionals
- The League of American Communication Professionals (LACP)
- Healthcare Marketing Report
- Health Care Communicators of San Diego
- The Healthcare Public Relations and Marketing Association (HPRMA)
- The International Academy of Visual Arts (IAVA)
ExxonMobil and Healthyroads received the following awards:
- Best Marketing Communications Campaign (LACP)
- Platinum Hermes Award (Association of Marketing and Communication Professionals)
- Gold Healthcare Advertising Award (Healthcare Marketing Report)
- Silver HCC Finest Award (Health Care Communicators of San Diego)
- Silver Golden Advocate Award (HPRMA)
- Distinction Communicator Award (IAVA)
Under ExxonMobil's direction, the marketing materials were created by Healthyroads' Engage! Creative Group to address a very diverse workforce in a wide range of environments—everything from office staff to workers in refineries and chemical plants—many of whom do not have daily access to a computer at work. From desk drop cards and postcard to posters and fliers, ExxonMobil and Engage! created a variety of materials that would stand out and engage employees. The materials resulted in significant and higher than average participation rates in programs offered by ExxonMobil.
"ExxonMobil truly understands the importance of both educating employees and engaging them in health improvement programs," said George DeVries, CEO and chairman of Healthyroads. "As a result, they will see continued success with their Culture of Health programs, and they'll likely be able to watch it grow in popularity in the coming months and years."
Healthyroads' Engage! Creative Group provides services to HR managers and workplace wellness champions who are seeking to improve the health of their employees through attractive consumer-centric materials (as opposed to a patient-centered approach) in order to help clients see real participation in health improvement programs at their workplace. The group received a Gold Magellan award this year from the League of American Communications Professionals for its marketing materials and services.
About Healthyroads
Healthyroads, Inc., a subsidiary of national health services company American Specialty Health Incorporated (ASH), offers a wide range of total population health services solutions—including award-winning telephone-based lifestyle and condition coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive challenges, worksite wellness programs and/or an integrated online wellness portal, Healthyroads.com.
Healthyroads offers these programs to more than 6.1 million members nationally. ASH provides total population health services, specialty health care management, and fitness and exercise services to health plans, insurance carriers, employer groups and trust funds. Based in San Diego, ASH has more than 800 employees and serves nearly 30 million members. For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter @ASHCompanies or @Healthyroads and on Facebook at http://www.facebook.com/Healthyroads!