ST. PAUL, Minn., June 4, 2012 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of government-to-citizen communications solutions, will host a free webinar titled "Public Sector Communication Best Practices" on Thursday, June 7, 2012 at 2:00 p.m. EDT. The webinar will feature proven best practices for the most effective use of email and other digital communications, based on results from more than 500 government organizations, including many of the largest in the world.
GovDelivery Director of Engagement Services, Joseph Porcelli, and Engagement Strategist, Lauren Modeen, will present highlights and real world case study results from GovDelivery's comprehensive email guide titled "Public Sector Digital Communication Management Best Practices: The Critical Role of Email." The webinar will provide government communicators and web managers with a framework and specific steps for realizing value through digital communications in order to have a significant impact on their organization's ability to reach mission-critical goals.
"A report published by the Pew Internet and American Life Project indicated that 92% of adult online users use email, and numerous studies show that email is clearly the central hub of online communication for many Internet users," said Porcelli. "With this webinar, we're leveraging our experience working with more than 500 federal, state, local and international governments over the last decade to help government communicators make the best use of email and all digital communications channels to drive mission-critical results."
Modeen added, "We're excited to share real case studies that illustrate specific strategies and tactics to maximize direct connections with citizens and other stakeholders, and can be implemented immediately. In fact, we estimate that agencies following the best practices presented in this webinar can increase government digital outreach effectiveness by 100% to 500% or more within 24 months."
The 60-minute webinar will review public sector digital communication and email best practices that can be easily implemented to see increased effectiveness and efficiency in a government agency's communications initiatives. Specifically, attendees will learn:
- How to run an effective, efficient, and engaging digital public outreach program
- Secrets to the "Engagement Funnel"
- Examples and tips from government peers who are doing great work in digital communications
Register for the webinar at http://bit.ly/GDEMWeb_PR.
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication solutions, helps government maximize direct connections with the public while reducing communications cost. More than 500 government organizations worldwide, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.
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