White Plains, NY, June 4, 2012 (GLOBE NEWSWIRE) -- Sabra Dipping Company (www.sabra.com), makers of the country's best-selling hummus, will be inspiring fans with a recipe makeover experience. Three charismatic chefs, selected for their different backgrounds and diverse areas of expertise, will respond to user submitted recipes with a new take on classic American dishes in a custom cooking series on Facebook.
See video from Sabra at: http://inr.synapticdigital.com/sabra/recipemakeover/
"We know our fans are always looking to discover new foods and
flavors and some of the greatest food adventures can begin with
recipes already in your cooking repertoire. We are excited to see
how our three chefs will put new twists on fan favorite recipes."
said Mina Penna, Senior Brand Manager for Sabra Dipping
Company.
The program, open to Sabra's Brand Ambassadors, integrates recipe
sharing, original video content from professional chefs, and
opportunities to win food related prizes. Sabra's series will
feature three chefs remaking user submitted recipes in their
respective cooking styles. Each host will be armed with the same
recipe, but will add flavors and spices inspired by their cultures
and culinary adventures. Sabra Facebook fans will be able to view
the videos and Brand Ambassadors (an opt-in option for Sabra's
fans) will have the opportunity to submit their own recipes for the
chance to have them reinvented. The community can upload additional
recipes and photos, provide comments and feedback for a chance to
win fun, foodie prizes throughout the promotion.
The three participating chefs, Neil Fuentes, Maneet Chauhan, and
Chris Cheung come from different culinary backgrounds. While Neal
grew up cooking with his mother in their Venezuelan kitchen, Maneet
has worked in some of the finest hotels and kitchens in India, and
Chris has cooked at some of the hottest restaurants, such as the
notable Nobu in NYC, and appeared on several celebrity chefs'
television programs. All three chefs have seen and tasted the
flavors of the world, and have incorporated their favorite elements
into their own cooking.
Sabra is the maker of more than 15 hummus flavors, salsas,
guacamoles and veggie dips. All varieties of Sabra Hummus are
gluten free, and all Sabra products are certified kosher.
For more information about Sabra's offerings and great recipes with
hummus, please visit www.sabra.com.