MCLEAN, Va., June 11, 2012 (GLOBE NEWSWIRE) -- immixGroup, Inc. announced today its Market Intelligence organization will host a briefing covering the Department of Homeland Security (DHS) on June 19, 2012 from 8:00 to 9:45 a.m. immixGroup helps technology companies do business with the government.
The briefing will detail DHS's proposed $5.7 billion IT budget, headquarter and component-level initiatives, and priorities. It will also emphasize major funded opportunities for software and hardware manufacturers, resellers, and solution providers.
immixGroup's briefing will provide a wealth of actionable intelligence for federal sales, marketing, and business development professionals. Participants receive sales-ready data on programs, key business drivers, and contact information as well as a detailed territory planning document. IT vendors can leverage this information to develop an effective sales plan for the coming year and win new business in an increasingly challenging marketplace.
Topics to be covered in the upcoming briefing include:
- How agency priorities will impact IT product purchases
- What strategies, mandates, and initiatives will affect DHS buying behavior
- How to clearly message and position technology products against anticipated technology requirements
- Which FY2012 and FY2013 budgeted programs will represent opportunities for the IT product community
"Even though DHS's FY13 IT budget request will once again be surpassed by HHS, the agency's IT budget is nothing to scoff at." says Stephanie Sullivan, market intelligence consultant for immixGroup. "DHS's IT budget is not significantly reduced compared to FY12 numbers, but there is an overall sentiment across the agency to tighten bootstraps on IT purchases. Decision makers need industry to provide a clear case that a product investment will provide long term Operations & Maintenance savings, or at the very least save on personnel costs."
Participants have the option to attend the event in person or via Webcast. Registration for the in-person event includes breakfast and is complimentary for immixGroup clients and channel partners, with a registration fee of $75 for the general public. Proceeds from all immixGroup Market Intelligence Briefings benefit the immixGroup Foundation.
For more information on immixGroup's DHS Briefing visit, www.immixgroup.com/DHS.
Contact:
Allan Rubin
Vice President, Marketing
immixGroup, Inc.
703.752.0658
allan_rubin@immixgroup.com
About immixGroup, Inc.
immixGroup helps technology companies do business with the government. The company's four divisions deliver a unique combination of services for software and hardware manufacturers, their channel partners, and government agencies at the federal, state, and local levels. Since 1997, immixGroup has helped hundreds of large and emerging companies grow and manage their public sector business while providing its government customers with reliable access to leading commercial technologies through the contract vehicles and partners they prefer. For more information, contact immixGroup, Inc. at 703.752.0610, via email at info@immixgroup.com, or on the web at www.immixgroup.com.
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