BOCA RATON, Fla., June 12, 2012 (GLOBE NEWSWIRE) -- DNA Brands, Inc. ("DNAX.OB"), the maker of DNA Energy Drink®, the delicious and award winning energy drink and long-time favorite of the action sports community, announced today this it is expanding its distribution footprint outside of the United States through a mutually exclusive agreement with Titan Distributors.
Darren Marks, President and CEO of DNA, said, "We are extremely pleased with this mutually exclusive agreement that enables us to grow the DNA Brand in Canada. With Titan's long-standing retail relationships covering nearly all of Canada it is comforting to know that DNA Energy Drink will be the exclusive energy drink in their beverage portfolio." Marks continued, "We intend to support and grow the DNA name in Canada through conventional marketing initiatives including sampling programs, TV and radio, and by utilizing Titan's close relationships with premier athletes and celebrities to act as brand ambassadors and spokesmen." "An August launch is expected," concluded Marks.
David Coriaty, Titan's President and CEO, stated, "We at Titan are very pleased to have DNA and their delicious energy drinks as part of our portfolio. We look forward to working hand-in-hand with DNA's dedicated management team to first ensure a successful product launch and ultimately a huge success throughout Canada."
About DNA Brands, Inc.
DNA Brands makes DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard and has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brands products as well as national retailers including Walgreens, Race Trac and Circle K.
True to its actions sports roots, DNA Brands, Inc. has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motorcross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.