Richardson, TX, June 18, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, announces Lindsay Resnick, CMO of KBM Group: Health Services is scheduled to present at AHIP Institute 2012. The annual conference takes place at Rampton Salt Place Convention Center in Salt Lake City on June 20-22. This national conference will focus is on how the outcomes of major events - the Supreme Court decision on the Affordable Care Act, U.S. Presidential election, and the "retailization of healthcare" - will affect healthcare organizations' decision-making in the near and distant futures. Given the tumultuous landscape, attendees will be looking for best practices around not just surviving, but thriving in the new world of healthcare.
As part of the conference program, Lindsay's session "Building Brand Loyalty: Reinventing Your Consumer Approach" will address the need to educate and engage consumers on health plan benefits and navigating the care delivery system's newest innovations such a mHealth and ACOs. He will talk about new ways health plans should invest in the customer relationship to build brand loyalty and increase satisfaction. He will also reveal how health plans can refresh their brand positioning to recast their value proposition and leverage enriched data assets to get an actionable snapshot of the whole consumer.
Lindsay's session will take place on Thursday June 21, at 2:40PM - 3:40PM.
About KBM Group
KBM Group transforms healthcare marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI. KBM Group's spectrum of services includes strategic consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.comand www.kbmghealth.com.