CellepathicRx to Debut Behavioral Mobile Health Coach Platform at AHIP Institute 2012


CLEVELAND, June 20, 2012 (GLOBE NEWSWIRE) -- CellepathicRx will demonstrate its Behavioral Mobile Health Coach Platform, which helps patients adhere to medication regimens, at the AHIP Institute 2012 at Calvin L. Rampton Salt Place Convention Center in Salt Lake City on June 20-22.  

CellepathicRx's mobile behavioral health platform is focused on initiating and sustaining patient communication and improving outcomes.  Combining behavioral health content for dozens of disease states with the ubiquity of mobile phone use, CellepathicRx can help health plans and payers correspond with patients, identify ones at risk for medication non-compliance, and target patients who need further intervention or follow up to stay on track. CellepathicRx will exhibit in booth 133.

"Our Mobile Health Coach Platform focuses on a much wider view of disease-state specific patient behavior, including health and wellness. We are focused on trying to change behavior by collaborating with clinicians, integrating into patients' lifestyles, looking at the patient from several perspectives, and keeping them well in ways include but go beyond medication adherence" Greg A. Muffler, CEO of CellepathicRx, said. "Our behavioral mobile platform can improve patient outcomes, and it can also help payers and health plans improve their Centers for Medicare & Medicare Services' Five-Star Quality Ratings."

CellepathicRx will showcase its mHealth products, which are focused on increasing patient therapy adherence and improving patient outcomes. The company provides HIPAA-compliant, client-branded mobile health platforms that leverage SMS text and QR Codes; custom mobile web and apps for all major smartphone and feature phone platforms; e-mail; and interactive voice response (IVR) technology.

Institute attendees who wish to prearrange a meeting should contact the company at 440.397.4884 or info@cellepathicRx.com.

About CellepathicRx

CellepathicRx is a market-leading provider of HIPAA-compliant, mobile and multimedia-based, "direct-to-patient" communication systems that deliver cost savings and improved outcomes for healthcare companies and their patient members. By harnessing the timely, direct and personalized power of SMS text, mobile web, smart phone apps, e-mail and interactive voice response (IVR) technology, CellepathicRx's mobile health communication platform targets patients to help them understand and adhere to medication regimens, clinical trial protocols, health coaching, and health and wellness programs. Based in Cleveland, Ohio, with offices in Raleigh, N.C., CellepathicRx is an Access Mobility Inc. company. Visit www.cellepathicrx.com or call 440-397-4884 for more information. Follow us on Twitter - @cellepathicrx.