NORWOOD, Mass., June 26, 2012 (GLOBE NEWSWIRE) -- Summer goes into full swing this week, and with temperatures soaring around the country, Magners introduces the perfect summer thirst quencher – Magners Original in 16.9oz Cans! Magners Irish Cider, The Original Cider Master, announces the launch of their refreshing cider in a can, perfect for golf courses, boating and the beach. "We wanted our consumers to have the flexibility of enjoying our cider at seasonal venues where glass bottles may not be available. Just in time for summer." stated Kevin Murphy, North American Trade Marketing Manager. Magners is enjoying increased awareness of their famous refreshing cider this year. "The US cider market is at an all time high and we're finding new ways to deliver the same refreshing Magners taste to loyal and new customers," stated Murphy.
With the addition of cans to the Magners lineup, distributors across the country are excited to expand upon the success of Magners. "Cans give our customers an easy choice when they go out to play 18 holes or sit on the beach," stated Jill Gallien, Magners Marketing Manager, Boston, MA. Magners Original 16.9oz cans can be found or requested at your local beer and wine store. You can also find the great taste of Magners Irish Cider at a pub, bar, restaurant or package store near you. Please check out Magners on Facebook this month for details on Magners Original16.9oz cans and other brand information or promotions.
ABOUT MAGNERS IRISH CIDER.
MAGNERS IRISH CIDER, owned by C&C Group, was started in Clonmel in 1935 by William Magner. In 1937 he established a successful business and joined forces with cider-makers H.P. Bulmer and Company Herefordshire, where he secured the rights to the brand name Bulmers in the Republic of Ireland. In 1949, Mr. Magner withdrew from the business and the Bulmers name came to the fore. Today, Bulmers Ltd. is a formidable Irish company by any standards, with a well deserved reputation for innovative and successful product development and marketing. Bulmers Ltd. do not own the trade mark for Bulmers outside of the Republic of Ireland, hence the launch of Bulmers export cider brand, MAGNERS IRISH CIDER. MAGNERS is proving to be a major success story for C & C Brand. After test marketing in several European countries, Magners was launched in 2000 in New York and Boston. Within three months, sales of 2 million bottles were achieved. As a result, Bulmers established the US-based import company, William Magner Inc., and the brand was extended to new US markets. Since its introduction to the US, MAGNERS IRISH CIDER has become the #1 selling cider in many major markets. MAGNERS IRISH CIDER is now available in 30 countries worldwide. In Europe, MAGNERS can be found in Northern Ireland, Great Britain, Spain, Germany, Austria, Switzerland, Sweden, Finland, Holland, Belgium, Denmark, Portugal, Greece, Italy, France, Bulgaria, Czech Republic, Finland, Sweden, Andorra, Malta and Cyprus. MAGNERS ORIGINAL 16.9oz can is the perfect inclusion to any outdoor event or outing. Magners Original Irish Cider uses 17 different types of apples to create its premium taste and refreshing flavor. This natural authentic character and long history of passionate cider-making tradition has helped set Magners apart from the rest of the beverage category -- Magners is the Original Cider Master.
Wm. Magner Inc.
20 Vernon Street, Suite 7
Norwood, MA 02062 USA
pr@cidermasters.com
603.296.2146
facebook.com/magnersusa
usa.magners.com
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