NEW YORK, June 29, 2012 (GLOBE NEWSWIRE) -- SKIM, an international market research agency, will sponsor and present at the InnoCos USA Conference on July 11-12 in New York City. Paul Janssen, SKIM's director of communication research, and Sourabh Sharma, project manager on SKIM's consumer research team, will present "Bring Your Innovation to Market: Leveraging consumer insights from new product development to marketing." This presentation follows a well-received and highly rated SKIM session at InnoCos Europe 2012 in June.
Janssen and Sharma will present a case study about on-pack packaging communication for a personal care product. The case study will illustrate how innovations require a deep understanding of the consumer throughout many phases of a product's life cycle, from product development to launch. Understanding how to communicate a product's benefits, how to exemplify the reasons to believe, and how to best position an innovative offering is key to determining what triggers consumers. Through an interactive case exercise, attendees will evaluate claims and participate in a workshop to learn best practices derived from SKIM's meta-analysis of claims across multiple consumer product industries. These strategies can be applied to on-pack communications as well as communications testing across every phase of the product life cycle.
Janssen is considered an expert in the field of claims and communication. He advises clients including Unilever, PepsiCo and Philips regarding the optimization of claim and communication strategies for specific marketing initiatives. Sharma has multiple years of experience in brand management and product development in the cosmetics industry and at L'Oreal. He works with SKIM clients to extract value from the rapidly evolving brand-to-consumer social media interface. Sharma will serve as a chairperson for InnoCos USA on Thursday, July 12th.
InnoCos brings together senior executives from the cosmetics and personal care industry to discuss key issues related to front-end innovation, new product development and high-growth markets. For more on InnoCos USA 2012, visit http://www.skimgroup.com/innocos-usa-newyork.
About SKIM
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, Rotterdam, Geneva and London. A San Francisco office will open in the summer of 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit www.skimgroup.com for more information.
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