SALT LAKE CITY, July 3, 2012 (GLOBE NEWSWIRE) -- In a move that creates a new, integrated marketing firm in Utah, Alexander's has purchased Codella Marketing to add expertise in online marketing and public relations to its roster of services.
The newly combined firm delivers concept-to-completion corporate marketing services — everything from printed collateral and signage to the full gambit of public relations strategies and tactics.
Since 1979 Alexander's has delivered quality print products with exceptional customer service. As digital technology has revolutionized the print business, Alexander's has innovated and embraced new digital and wide format printing, bringing modern solutions to customers.
Today marks another innovation with Pete Codella, former CEO of Codella Marketing and well-known digital public relations counselor, taking on the role of vice president of marketing and public relations for Alexander's.
"We're constantly on the lookout for new products and services that help fulfill clients' needs," said Jeff Alexander, president of Alexander's. "Adding the capabilities of Codella Marketing to Alexander's allows us to deliver every kind of digital marketing solution in addition to our extensive print and collateral capabilities. We're very pleased to welcome Pete Codella as a new executive member of the Alexander's team."
The new agency delivers on its promise of Communication Transformed — offering a complete array of marketing, public relations and advertising services to help clients succeed in a cluttered, competitive world.
"The power of creating unique physical marketing concepts plus delivering top search placement results through website and social media optimization has guided this new partnership," said Codella. "We're combining expertise in the physical and virtual marketing worlds to offer a one-stop corporate communication shop."
About Alexander's
The Alexander's brand of Communication Transformed utilizes the latest technology to deliver creative, compelling messages for clients. From franchise brand management tools like Divvy™ to custom printing and online search placement optimization, the firm delivers complete marketing solutions to help clients succeed. For more information call 800.574.8666 or visit Alexanders.com.