EMERYVILLE, Calif., July 9, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that The Dune Group, a leading global fashion footwear and accessories retail group based in the United Kingdom, has chosen Lyris HQ as its email marketing partner. Lyris HQ will be implemented across The Dune Group's network of brands with its first campaign expected to launch in July. A key driver in the decision to implement Lyris HQ was the ability to easily integrate the solution with The Dune Group's existing ecommerce platform to automate the transfer of data, allowing the company to implement trigger messages and offer one-to-one communication with customers that increase conversions.
"Lyris HQ offers more than just software, it provides a solution that can help us connect with our customers on a more personal level," said Sofie Moulin of The Dune Group. "Now, we will be able to create more advanced segments and ensure that all of our customers receive emails that are most relevant to their interests."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and other optimization features that give businesses full control over their interactive marketing activities.
"This partnership demonstrates the growing presence of Lyris in EMEA's fashion retail market," said Nello Franco, senior vice president for customer success, Lyris. "Drawing upon our expert knowledge of the industry, Lyris is able to address retailer's challenges and deliver insights required to execute successful digital marketing campaigns. We are excited to work with The Dune Group to begin building stronger relationships with its customers."
The Dune Group joins various other prominent European fashion retailers such as Cocosa, JOY, Harvey Nichols and Brora that are realizing superior customer engagement and increased revenues with the highly targeted and advanced automation and measurement capabilities of Lyris' digital marketing solutions.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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About The Dune Group
The first Dune store opened on London's Kings Road, in 1993; and has since grown to become one of the most influential global players in the fashion and footwear market. The foundation of this growth has been our dedication to excellence in product development and design, and our commitment to providing outstanding customer service. Today The Dune Group comprises over 20 brands including Dune, Pied a Terre, Bertie, Black Sand by Dune, Chelsea Cobbler, Head over Heels, Roland Cartier and Roberto Vianni; offering an expanding range of luxury footwear and accessories including handbags, jewelry and sunglasses. We have extensive distribution through 40+ UK standalone stores and 150+ concessions within key department stores throughout the UK and Europe. We are also rapidly increasing our global presence with more than 20 franchised Dune stores in the Middle East, Russia, Czech Republic, Poland and Libya; with plans to grow to 150 stores by 2015. For more information visit: http://www.thedunegroup.com