PITTSBURGH, July 17, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, announced additional network density and capital investments to strengthen the performance, scalability and reliability of the DirectTrack® affiliate marketing platform.
"DirectTrack is used by some of the world's largest and most successful brands and networks," said George Bordo, general manager of Direct Response Technologies. "In response to continued customer growth and increasing demand for DirectTrack, we accelerated our expansion project and made exponential improvements to our technology and system architecture."
The data center that supports DirectTrack was designed with three key business requirements in mind:
1) Capacity to handle clients' aggressive growth in traffic volume and system usage, as well as provide high performance global ad serving.
2) Scalability to manage exponential spikes in volumes and usage transparently without impacting daily performance.
3) Reliability fortified by a secure, fault-tolerant architecture across all components of the system with full data and service recovery capability.
At the heart of this strategy is Direct Response Technologies' new multiple-tiered data center that was built for high-volume tracking and high-performance reporting. Highlights of the data center include:
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Redundant ISPs into the data center and redundant dedicated connections between data centers to support network traffic re-routes.
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Upgraded to ISP-level network technology to support expanded capacity and on-demand throughput.
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Increased connections, traffic partitioning and improved load balancing solutions.
- Continued global partnership with one of the industry's world-class providers of DDoS, SYN flood, ICMP flood protection and packet sanitation.
"These critical enhancements are part of a broader multimillion dollar capital investment to further reinforce our infrastructure and technology to meet the needs of the performance marketing industry," added Michael French, director of Client Services at Direct Response Technologies. "We can target our investment to meet the specific needs of high-volume tracking and highly customized solutions because we own and operate our infrastructure. It is industry best-practice technology, and we've worked with world-class technology vendors to audit and validate our architecture."
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world's most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
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