PITTSBURGH, July 26, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, announced that usage of the DirectTrack REST Application Programming Interfaces (APIs) has reached the one billion mark. On average, clients use APIs and the software development kit (SDK) to access the DirectTrack® affiliate marketing platform approximately 2.5 million times each day.
"Our clients are rapidly expanding into new verticals and new regions. With the DirectTrack suite of APIs and SDK, our clients can effectively implement their unique business models regardless of whether they are complex technology solutions or basic performance marketing programs," said George Bordo, general manager at Direct Response Technologies. "The DirectTrack APIs and SDK provide our clients with the flexibility needed to implement their distinctive business strategies despite the level of transactional volumes required."
ChaCha, the leading, free real-time Q&A service, extensively uses the DirectTrack APIs and SDK to create a highly customized user experience that allows ChaCha affiliates to track millions of cross-channel transactions each month and connect and engage with followers in new ways.
"At ChaCha, we developed innovative technology that is highly complex, yet the DirectTrack suite of APIs and SDK allow us to create an affiliate interface that's easy and simple to use," said Shawn Schwegman, chief marketing officer at ChaCha.
Founded in 1998, during the early years of the emerging internet phenomenon, NetBooster is a pioneer within Search Engine Optimization. The company evolved into a full-service marketing agency with a strong digital focus, offering a holistic approach to technology, creativity, and media.
"We rely on the DirectTrack suite of APIs to integrate high-volume data with our back-office systems," said Kasper Krog, managing director at NetBooster Affiliate. "While this streamlined process provides for a reduction in manual processes, we also gain immediate access to mission-critical data across our operational affiliate platform in Scandinavia."
DirectTrack clients can access the technology via Representational State Transfer (REST) and Simple Object Access Protocol (SOAP) APIs, as well as through the SDK. In total, more than four billion transactions have occurred, with one billion occurring on the REST framework.
For more information about DirectTrack or its powerful suite of APIs, visit www.directtrack.com/dt/APIs.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world's most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.
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