Autism Speaks Selects Paradysz to Lead Donor Acquisition Strategy

NEW YORK, NY--(Marketwire - Aug 1, 2012) -  Paradysz, the leading audience development agency, announced today that it has been selected by Autism Speaks to provide strategy and execution management for its direct marketing donor acquisition campaign. Autism Speaks is the world's leading autism science and advocacy organization.

The growth of Autism Speaks, combined with the success of its awareness campaigns and science and advocacy initiatives, has spotlighted the need for a larger network of donors to support the expanded work of the organization. Paradysz will assist the plan for new donors by researching the most qualified prospects in targeted markets and developing a direct marketing communications strategy for acquisition. Paradysz will manage the entire donor prospecting launch beyond research and strategy including the creation of key messages, management of outreach materials, all third-party vendors and final analysis of results and recommendations for further donor engagement.

"We are thrilled to partner with an organization that makes such a profound impact in the world," said Chris Paradysz, founder of Paradysz and CEO. "Our expertise and experience in audience development will help Autism Speaks secure new supporters and further strengthen the organization."

"The reputation, reach and achievements of Autism Speaks are unmatched," noted Brian Craig, Paradysz Senior Director. "We are excited to help this organization build upon its success and reach the next level of donor engagement."

The prospecting campaign will begin in September. Autism Speaks selected Paradysz because of its industry leadership and expertise in launching prospecting efforts. The company also has extensive experience working with global, nonprofit organizations. 

About Paradysz
With its direct and digital businesses, Paradysz's core capabilities are in understanding, targeting, acquiring, cultivating and optimizing customers for its clients. Deeply experienced in multiple media channels, including mail, search, print, display and email, coupled with its strategy and creative capabilities, the company takes full advantage of a range of proprietary analytical solutions, business intelligence and media research tools. With a client list that's a Who's-Who of premier commercial and nonprofit organizations, the Paradysz organization has continued to grow its reputation as one of the industry's critical thinkers and leaders. 

About Autism Speaks
Autism Speaks is the world's leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed over $180 million to research and developing innovative resources for families. Each year Walk Now for Autism Speaks events are held in more than 95 cities across North America. To learn more about Autism Speaks, please visit www.AutismSpeaks.org.