OMAHA, Neb., Aug. 7, 2012 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions is pleased to introduce Sapphire™ , an integrated multichannel marketing database powered by the Data Axle™ . Sapphire ™ provides enhanced selects with a large universe representing the most qualified business professionals, while also leveraging cutting-edge technology to maximize campaign response rates.
"More than ever marketers are looking to reduce wasteful spending and find solutions that drive revenue while lowering their costs," said Don Patrick, President Infogroup Targeting Solutions. "Sapphire™ is the first in a series of new products and enhancements aimed at helping marketers maximize their budgets. The comprehensive data and real-time nature of the product provides marketers with the groundwork for exceptional results."
Among Sapphire™ offerings are new selections including: buying authority, software on site, hardware on site, area of work and government level. Additionally, Sapphire™ is derived from over 350 response lists that combine Infogroup Targeting Solution's high quality data with a variety of sources, from premier data providers throughout the United States that have been handpicked and invited to participate.
"Sapphire™ is the first of a suite of innovative products specifically designed to provide B2B marketers with a complete solution," said Jeff Adee, SVP B2B List Services Group, Infogroup Targeting Solutions. "Sapphire™ brings a unique combination of business professionals, selectivity and channel reach into one superior database. It is the perfect solution for marketers who want to increase conversion rates, perform lead generation, enhance current data files, reactivate customers and much more."
The total universe will consist of 56MM postal addresses, 37MM telemarketing records and 17MM email addresses.
For more information, please visit www.sapphiredata.com or contact: Mike Mayhew at (402) 836-5636 or email: mike.mayhew@infogroup.com.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle ™, we build multichannel solutions using contextually relevant information on 230MM individuals and 24MM businesses.
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