Google Shopping: Special Report; Mercent Announces Webinar and Audio Presentation Availability

SEATTLE, WA--(Marketwire - Aug 9, 2012) -  Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has posted the audio and presentation slides from its latest webinar -- "Google Shopping: Special Report."  

Hosted by Mercent, the webinar featured a panel of Google Shopping experts, including Google's Senior Manager of Shopping BD Jon Venverloh, Mercent CEO & Chairman Eric Best, Mercent VP of Client Services and Mercent's Director of Shopping Programs Anthony Guarino. Together they discussed retail trends and recent program developments since Google announced Google Shopping, and how merchants can prepare for those changes to capitalize on the 2012 holiday selling season. The panel also provided detailed insight and expert guidance on competitive sales and merchandising strategies, use cases and immediate 'actionable' best practices that help online retailer boost profitability on Google Shopping. Presentation slides and audio are available through a DOWNLOAD HERE. Mercent will host a follow-up Google presentation at Mercent's double-deck booth #401 at the 2012 Shop.org Annual Summit held September 10^th - 12^th at the Denver Convention Center in Denver, CO.

Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets to online marketplaces like Amazon and eBay, comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent creates value for retailers across the full spectrum of eCommerce transactions. The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

For additional information on Mercent's support for Google Shopping go to Mercent Retail™ for Google Shopping, call direct at 206.832.3971 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.