GUELPH, Ontario, Aug. 29, 2012 (GLOBE NEWSWIRE) -- LifeLearn, Inc. announced that it has received a Salon Award of Excellence in the Interactive New Media category from the Association of Medical Illustrators. The award recognized the creativity and effectiveness of an educational game titled "Backyard and Beyond" which LifeLearn developed for Pfizer, Inc., to educate veterinary staff and pet owners about the importance of regular parasite prevention and vaccines.
"Backyard and Beyond" contains questions that test general knowledge of the various parasites that can exist throughout a neighborhood, including a pet owner's backyard. Players "spin" online and are directed around the playing board, answering questions and reading parasite facts as they go. Pfizer's sales force used the game at lunch-and-learn presentations with veterinarians and their staff members, while a second version was posted online for pet owners. Pfizer produces the Revolution® parasite preventative as well as parasite vaccines for the veterinary industry.
"The more we engage with scientific information through fun multimedia games and presentations, the better we are able to learn, retain, and use the information," said Leah Stephenson, chief creative officer at LifeLearn. "That's the principle behind the effectiveness of 'Backyard and Beyond,' as well as with all of the educational programs, meetings, and events we produce for clients in the human and animal health industries. This is the first time we've entered the AMI Salon awards, so we're thrilled to receive this prestigious award as recognition of our work."
Each year, the Association of Medical Illustrators presents its elite Salon Awards at the organization's annual meeting. Recipients of the awards are selected by a panel of judges and represent the highest standards for medical illustrators and communication experts. For more information about the awards, visit www.ami.org. For more information about LifeLearn's Corporate Solutions, visit http://www.lifelearn.com/for-corporate-partners/.
About LifeLearn
LifeLearn is an industry leader in developing quality and trusted educational products for the human and animal health industries. LifeLearn's mission is to Bring Learning to Life, and its Corporate Solutions group provides integrated, full-service marketing solutions that develop effective learning experiences. LifeLearn began in 1993 as part of the Veterinary Continuing Education program at the Ontario Veterinary College. Today, LifeLearn is a privately held company with headquarters in Guelph, Ontario. For more information, visit www.LifeLearn.com.
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