IVFReports.org 2.0: Establishing Transparency Among Fertility Clinics

LIVINGSTON, NJ--(Marketwire - Aug 30, 2012) - For a couple trying to conceive, choosing the right fertility clinic can be a stressful and often confusing decision. However, this is now made easier by the creation of IVFReports.org, a website that nationally rates clinics on the characteristics of safety, quality and consistency. IVFReports.org will launch its interactive second 2.0 version on Wednesday July 11.

Although simple to understand for a site visitor, the information displayed reflects the years of development and in vitro fertilization experience poured into its formation. Pooling their knowledge, a group of embryology and bio-information specialists has realized that there is no professional organization publicly and properly reviewing fertility clinics according to performance and safety. As a result, this website was created to assist patients, doctors, IVF product and insurance companies, and anyone else with a vested interest in reproductive technologies.

Using data reported to the Center for Disease Control and the Society for Assisted Reproductive Technologies, IVF Reports uses its own unique set of calculations to appropriately grade each clinic. They are then ranked against other centers by region and by patient etiology (cause of reduced fertility) for easy and precise comparison. The site also includes brief descriptions of the clinics, reproductive science news, a continually updated blog and even a place for patients to voice their opinions.

All of this ultimately ensures that the public receives the most unbiased information possible. Couples can find the best fit for them, insurance companies can make informed coverage decisions and properly assess risk and the clinics themselves can see where they rank and plan for future improvement.

Other websites provide similar services, but IVF Reports' easily understandable format and new way of judging each center are what separate it from the others. The evaluation process takes into consideration additional factors not commonly considered, but the end result is a simple and accurate breakdown for all visitors.