GoodData Unveils New Strategy to Monetize Big Data

SAN FRANCISCO, CA--(Marketwire - Sep 10, 2012) -  Today, GoodData® unveiled BizData Monetization (BDM), a new strategy for empowering businesses to find sources of revenue and profit from Big Data. GoodData is the leading maker of cloud-based analytics business mashups and platform, enabling companies of any size to convert data into business advantage.

The Rise of BizData
The rapid growth of cloud, social and mobile computing has created a new class of Big Data that is relevant to business, called BizData. According to IDC, the volume of digital content this year will rise to 2.7 zettabytes (equivalent to 2.7 billion terabytes), including video, images, social media events and Web-enabled workloads. IDC describes this data as rich in information but difficult to process and analyze.(1).

Many companies struggle to glean actionable insight from the wealth of BizData they have collected and stored, as existing business intelligence systems have failed to deliver on their promise.

"Today, the difference between success and failure is the ability to monetize a new class of data," said Roman Stanek, founder and CEO of GoodData. "It's ironic that, despite billions of dollars spent on business intelligence systems, we are still data-bankrupt. BizData Monetization will turn data into powerful insights and a revenue-generating source, completely revolutionizing how we think of and leverage data."

GoodData's BDM strategy includes three core components:

• BashMarketplace™, a library of pre-built business analytics mashups called GoodData Bashes™;
• BizData Monetization Platform, an end-to-end, cloud-based analytics platform;
• Powered By, an extensive partner ecosystem designed to extend BizData monetization across industries and functions.

BizData Monetization Platform

The foundation of GoodData's BDM strategy is its BizData Monetization platform as a service. It is the first end-to-end, scalable platform that delivers the complete stack of BizData integration, modeling and visualization, securely in the cloud.

The GoodData platform gives companies an easy and inexpensive way to collect, store and analyze structured and unstructured BizData across information silos.

"GoodData's BizData Monetization Platform enables our customers to gain insight into community engagement that identifies intent, such as product interest by prospects," said Jeff Nolan VP Business Development at Get Satisfaction. "Our customers can now leverage the Get Satisfaction Community Health Analytics 2.0 powered by GoodData to easily identify product interest, champions and leverage that insight to increase customer acquisition and deliver better customer service."

GoodData BashMarketplace

The GoodData BashMarketplace allows partners and customers to create and access Bashes, business mashups, for their specific business needs. Bashes, built on GoodData's leading BizData Monetization platform, include integrations, reports, analytics, key performance indicators and best practices rolled into a visually stunning user experience.

Today, GoodData offers three new Bashes: the GoodMarketing Bash™, analyzing marketing's revenue contribution; the GoodSales Bash™, managing sales pipeline and performance; and the GoodSubscription Bash™, optimizing customer engagement and revenue impact.

Powered By Partner Network
GoodData's Powered By partner network extends Bashes to a broader ecosystem. Partners are now able to build their own Bashes for their customers and meet their particular vertical or functional business needs. Given that partner Bashes run on the GoodData platform, they offer the same level of integration as GoodData's pre-built ones.

GoodData and its growing partner network will release additional Bashes in the coming months.

GoodData at Dreamforce 2012

GoodData is a gold sponsor at the Salesforce Dreamforce 2012 event, which takes place in San Francisco, California, Sept. 18-21.

Customers and prospects can visit GoodData's booth #1301 to learn how to monetize their data with the new suite of GoodData Bashes. GoodData will also co-host an exclusive entertainment event with Marketo on Thursday, September 20 at the Terrace at the W hotel, located at 181 3rd street in San Francisco. To attend, please register here.

For more information on GoodData and its BDM strategy, please visit our website. For more information on how to join GoodData's Powered By partner program, click here.

(1) Source: IDC IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011 by Frank Gens.

About BizData Monetization (BDM)
BDM is a new strategy for empowering enterprises to find sources of revenue and profit from Big Data. BDM connects information silos -- including mobile, social web, internal data and cloud apps -- to provide all the relevant information business users need to make better and faster decisions. Information is delivered in a compelling, easy to use GoodData Bash™, a business mashup, that includes reports, analytics, apps, key performance indicators and best practices rolled into a visually-stunning user interface. BDM is a rapidly growing category part of the Big Data market, which is estimated at $100 billion by Merrill Lynch.

GoodData at Dreamforce 2012

GoodData is a gold sponsor at the Salesforce Dreamforce 2012 event, which takes place in San Francisco, California, September 18-21.

Customers and prospects can visit GoodData's booth #1301 to learn how to monetize their data with the new GoodData Bashes. GoodData is co-hosting an exclusive entertainment event together with Marketo on Thursday, September 20 at the Terrace at the W hotel, located at 181 3rd Street in San Francisco. To attend, please register here.