WiFi Offload Innovator Devicescape Names David Nowicki as Chief Marketing Officer

SAN BRUNO, CA--(Marketwire - Sep 11, 2012) - Devicescape, the leader in WiFi offload services, today announced the appointment of David Nowicki as Chief Marketing Officer. In this role, Mr. Nowicki will be responsible for leading global marketing and product management activities. Devicescape will also draw upon Mr. Nowicki's extensive experience in new product introduction and international business development to drive the company's overall strategy and plans for growth.

"We are extremely pleased to welcome David to Devicescape's management team," said Dave Fraser, CEO of Devicescape. "David brings a stellar reputation for developing, launching and managing innovative products that improve mobile operator networks. This, along with his leadership expertise, makes him an ideal addition to our team as we continue to drive global growth. We look forward to David helping advance the Devicescape brand as well as taking our breakthrough products to market."

"I am thrilled to be joining the strong team at Devicescape. I have always been passionate about technologies that are focused on transforming the end-user experience for mobile data," said Mr. Nowicki. "Devicescape's technology will enable mobile operators to achieve new heights in end-user experience, spectral efficiency and the optimal delivery of hybrid networks."

Mr. Nowicki's career spans 25 years providing marketing, product and general management leadership for mobile data and technology companies, from startups to Fortune 50 innovators. He joins Devicescape from Alcatel-Lucent Ventures, where he served as General Manager of a mobile video technology venture, commercializing new technologies out of Bell Labs. Prior to this, he held vice president of marketing and product management executive positions at mobile industry pioneers Airvana, Bytemobile (now part of Citrix) and ArrayComm. In these roles, Mr. Nowicki consistently built innovative product lines with impressive revenue growth and global reach. Nowicki's passion for mobile data formed while living in Tokyo during the late '90s, where he worked on the world's first widespread deployment of fractional frequency reuse software technology inside a microcellular network.

Mr. Nowicki holds a bachelor's degree in Applied Physics from University of California, Davis; and a master's degrees in Business Administration and Electrical Engineering from Cornell University.

About Devicescape
Devicescape, the leader in WiFi Offload services, connects more devices to more WiFi hotspots than any other offload service because Devicescape manages the largest virtual network of hotspots worldwide. Devicescape, which has been serving mobile operators with advanced WiFi solutions since 2001, is headquartered in California, privately held by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Enterprise Partners and JAFCO. Online at www.devicescape.com.