NEW YORK, Sept. 12, 2012 (GLOBE NEWSWIRE) -- Thinaire, the pioneer of NFC marketing solutions, announced today the launch of its thinaire Enterprise Suite: a marketing platform that provides state-of-the-art tools for the implementation of NFC-powered mobile campaigns across channels.
"Driving toward greater engagement and more meaningful ROI measurements is key for all marketers," says Mark Goodstadt, CEO of thinaire. "NFC is changing the way consumers interact with brands and businesses, bringing online capability to formerly static offline goods and media. If you aren't preparing now, brace yourself for this transformative mobile interaction technology that now drives total measurability and ultimately ROI with the new thinaire Enterprise Suite."
For the last twelve months, thinaire has been quietly working with leading brands, agencies and organizations through pilots, implementations and strategic analysis to best set-up major Fortune 500 roll-outs of NFC in 2013, as up to 40% of smartphone users will have mobile wallets and NFC capabilities in their hands. Thinaire gives marketers and agencies the most evolved system to drive their efforts to the next level, starting now. The result is the thinaire Enterprise Suite... thinaire's Enterprise Suite marks an evolution in the mobile ecosystem, allowing marketers to create more advanced user experiences while simultaneously offering the functionality needed to implement NFC-enabled deployments with ease.
The thinaire Enterprise Suite is comprised of three major components:
- Touchpoints – Provides the most comprehensive way to manage mobile engagement throughout a cross-channel deployment (e.g., billboard, magazine page, retail store shelf or public transportation advertisement). The Touchpoint module provides flexibility to organize touchpoints into groups, deliver rules-based custom content, and geo-code locations for tracking accuracy.
- Insights – Provides you deeper, real-time analytics of touchpoint campaigns. Content analytics shows you how people are interfacing with your experience; how they are navigating the offers and coupons they are saving, the videos they are watching, and the apps they are downloading... measuring every part of the marketing and buying experience... including ROI.
- Bridge – Deliver the simplest, fastest way to automate the integration between the thinaire platform and marketers' CRM, database, social media, commerce and mobile content management systems. A robust API is the foundation of Bridge and allows for seamless connectivity into the external systems that matter most.
Touchpoints, Insights and Bridge are explained briefly and visually in this two-minute video: http://youtu.be/9BcE9aNdkgQ
With this multi-faceted system, the thinaire Enterprise Suite brings to market the first comprehensive and ready-to-use platform that harnesses the power of NFC technology, while also integrating QR codes, SMS, Bluetooth LE and geo-fencing. Consumers are already utilizing their smartphones in all aspects of their lives; NFC engagement can tie information, special offers, shopping lists and coupons directly to point of sale, creating compelling and user-friendly experiences for these consumers. On the back end, marketers and brands can tailor unique consumer experiences while also retaining a more precise level of data with which to measure the effectiveness of marketing campaigns and strategies.
Jesse Aversano, EVP, Marketing of News America Marketing, the premier publisher of coupons in the U.S. and Canada, innovator in in-store marketing, and thinaire partner, has already experienced firsthand the incredible breadth that thinaire's Enterprise Suite can bring to marketers, having integrated it into the initiatives of News America Marketing clients this August.
"We felt strongly about bringing this exciting new technology to traditional retail channels," said Aversano. "This is uncharted territory and one that we are thrilled to be exploring. For a long time the in-store experience was limited to traditional media channels. The thinaire Enterprise Suite makes personalized, in-store mobile engagement possible while ensuring that we can also offer our clients the value they expect from us."
NFC is the frictionless (i.e., no app required), secure and flexible connectivity technology that is being enabled in nearly all new mobile devices, but until now the focus of its implementation has been primarily on payments. As Google Wallet, Isis, Samsung, Microsoft, Nokia, RIM and others are all gearing up for the 2013 market that will be characterized by NFC commerce, thinaire remains a step ahead, binding NFC's payment capacities with its vast world of interactive marketing and media opportunities.
For more information on thinaire and the thinaire Enterprise Suite, visit www.thinaire.net.