Pet Cafe Food Truck Cruises Over to The Big E

WEST SPRINGFIELD, MA--(Marketwire - Sep 19, 2012) - To bring the food truck craze to hungry pets everywhere, Science Diet® Ideal Balance™ is touring the country on a Pet Café Food Truck to deliver mouth-watering samples and memorable experiences to pets and their owners.

Next stop, the Pet Café Truck will pull over at The Big E, known as "New England's Great State Fair" and one of the largest agricultural fairs in the country. From September 20 to September 23, pet owners are invited to stop by the Pet Café to place their order with a friendly waiter and get their paws on free samples of Ideal Balance dog and cat foods. Plus, the Science Diet team will be hosting fun contests throughout the day.

"We're excited to bring the Pet Café Truck to The Big E fair," said Mark Champ, Product Manager at Hill's Pet Nutrition. "We're passionate about making all-natural pet foods and can't wait to share samples and more with hungry pets throughout New England."

Science Diet Ideal Balance provides a tasty, natural pet food choice while delivering a balance of high-quality ingredients pet owners prefer. Ideal Balance treats and pet foods feature 100 percent all-natural ingredients, including real beef, chicken, fruits and vegetables, and do not contain any corn, artificial flavors, color or preservatives.

The Science Diet Ideal Balance Pet Café Truck will continue to stop at upcoming events across the country. Upcoming tour stops include Santa Monica 5000, San Diego Pet Expo and Arizona State Fair. For updates and photos of the Pet Café Truck tour, please visit the Hill's Pet Nutrition page on Facebook at www.Facebook.com/HillsPetUS.

About Hill's Pet Nutrition
Hill's Pet Nutrition Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill's® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill's Pet Nutrition Inc. and Hill's Evidence-Based Clinical Nutrition™ visit HillsPet.com.